Job search
Job Search

Are we inspiring a generation?

Industry experts share their views on the current issues affecting spor

Published in Sports Management 2013 issue 2
Read on turning pages | Download PDF of this issue

Are we inspiring a generation?

John Goodbody
John Goodbody
John Goodbody,

The first anniversary of the London Olympics has revived memories of the thrilling moments that so captivated the nation in the summer of 2012. Appropriately, the main stadium in Stratford staged a meeting in front of capacity crowds, celebrating the achievements of those athletes in both the Olympics and Paralympics, whose feats will long be recalled by those either fortunate enough have been there or who witnessed the events on TV.

Meanwhile, this summer there has been a host of events across the country to re-live the festive spirit of 12 months ago and to encourage future participation, either as competitors or as volunteers – or both.

However, this anniversary is also a suitable moment for a stocktaking of what has been achieved, is now being achieved or – it’s hoped will be achieved – as the legacy from the Games.

The House of Lords’ Culture, Media and Sport Committee has recently launched an inquiry to assess the benefits from staging the Olympics. It has to consider the validity of the words of Dr Jacques Rogge, who retires in September as President of the International Olympic Committee. He said after the 2012 Games: ”London has raised the bar on how to deliver a lasting legacy. This great historical city has created a legacy blueprint for future Games hosts.”

Certainly this seems true in literally concrete terms, with the main venues in the Olympic Park having a sustainable after-life, a process accelerated by further details announced in June by West Ham United FC of how the main stadium will be used for both football and athletics.

The bid for the London Olympics was founded on the slogan “Inspiring a Generation”. So has this happened? Figures from Sport England released in June show that 15.3 million people are playing sport at least once a week, with good progress among young people. In the period December 2012 to mid-April 2013, 1.4 million more males and females were taking part compared with when London won the Games in 2005. Among national governing bodies, there’s widespread recognition that the Games have acted as a massive stimulus to participation. In rowing, for instance, there has been a rise of 30,000 people taking part since before the London Olympics, when 58,000 were involved. In judo, another success story of the Games, membership of the British Judo Association has risen by 13 per cent, while in triathlon, record numbers are taking part in competitions. The number of amateur officials has also risen with 11,747 new ‘Sports Makers’ having been recruited.

But the picture is not unblemished. The Talented Athlete Scholarship Scheme, whose funds have been used to help youngsters with vital things such as physiotherapy, has had its funding cut by UK Sport, which prefers to see the money go to the national governing bodies.

Then there is severance of the School Sport Co-ordinators Scheme, with the £150m being given to the headteacher, instead of being ring-fenced. Anecdotally, this seems to have had a deleterious effect. As Seb Coe said: ”If you leave 18,000 headteachers to decide how to spend this money, some will make great choices and I think many might not.”

John Goodbody has covered 11 successive Olympic Games for the Sunday Times and specialises in sports commentary

There is widespread recognition that the 2012 Games have acted as a massive stimulus to participation

Membership of the British Judo Association has risen by 12 per cent since the London Games / PIC: © .shutterstock.com /goran cakmazovic
Membership of the British Judo Association has risen by 12 per cent since the London Games/ PIC: © .shutterstock.com /goran cakmazovic

Protecting Playing Fields

Helen Griffiths
Helen Griffiths
Helen Griffiths,

CEO,

Fields in Trust


Last summer was a fantastic reminder of how major sporting events can unite the nation and how important it is that sport continues to build communities and provide opportunities at local level. That aim is only achievable if there are facilities available to support it and if those facilities are fit for purpose. This is why the Protecting Playing Fields strand of Sport England’s Places, People, Play funding is such a vital piece of the legacy puzzle.

The vulnerability of community playing fields to the pressures of both commercial and residential development is longstanding and well documented – it’s one of the reasons Fields in Trust was founded as the National Playing Fields Association more than 80 years ago. Unfortunately this vulnerability has been exacerbated in recent times by extensive cuts to Local Authority budgets resulting in, among other things, a reduced ability to invest in maintaining or improving playing field facilities.

One of the most effective ways to protect the long term future of any playing field is to ensure it’s well used, but that level of use can only be achieved by the provision of good quality facilities.

The Protecting Playing Fields Fund has seen £13m invested in 234 spaces in England, bringing significant benefit at grassroots level. Fields in Trust’s partnership with Sport England promoted the importance of protecting playing fields in perpetuity as part of a legacy programme – The Queen Elizabeth II Fields Challenge.

The flexibility of the Protecting Playing Fields Fund has meant that sites protected by Fields in Trust have been able to undertake improvement projects to increase participation levels – from upgrading cricket squares at Abotts Bromley Cricket Club in Staffordshire to increasing capacity at Wedmore Football Club in Somerset – by buying a new ground and adding more pitches. These are real community-led projects which are making a positive impact at grassroots level.

When Round 5 closes in August 2013 and the awards are made, a total of £15m – a 50 per cent increase on the original £10m allocated – will have been granted. We’d like to see this specific commitment to protecting playing fields by Sport England continue, with additional funding beyond 2013 and an ongoing partnership with Fields in Trust to advocate the importance of protecting these spaces in perpetuity.

The Protecting Playing Fields Fund has seen £13m invested in 234 spaces in England / PIC: © .shutterstock.com /Andreas Gradin
The Protecting Playing Fields Fund has seen £13m invested in 234 spaces in England/ PIC: © .shutterstock.com /Andreas Gradin
Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £21,284 per annum
Location: Morden, UK

Reception Supervisor

Letchworth Sports and Tennis Club
Salary: £9-9.50 per hour
Location: Letchworth Garden City, UK

Cleaning Assistant

GLL
Salary: Up to £10.20 per hour
Location: Woolwich, London, UK

Membership Advisor

Legacy Leisure
Salary: £8.17 per hour plus OTE Bonus Scheme
Location: Cardiff, UK

Duty Manager

Legacy Leisure
Salary: £17,000 - £17,500 per annum
Location: Kidlington, UK

Catering Assistant

GLL
Salary: Up to £10.20 per hour
Location: Walthamstow, London, UK

Duty Officer

University of Brighton
Salary: £26,243 to £29,515 pa
Location: Falmer, Brighton, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £17,806 per annum
Location: Hatfield, Hertfordshire, UK

Leisure Assistant

Circadian Leisure Trust
Salary: £7.90 - £8.45 per hour
Location: Bradley Stoke, Bristol, UK
recruiting with sports management

Fitness Instructor

énergie fitness
Salary: Competitive
Location: Solihull, UK

Trainee Duty Manager

Legacy Leisure
Salary: Competitive
Location: North Devon, UK

Swimming Instructor

Legacy Leisure
Salary: Competitive
Location: Cardiff, UK

Créche Assistant

Everyone Active
Salary: Competitive rate of pay
Location: Uttoxeter, UK

Fitness Instructor

Lex Leisure
Salary: Competitive
Location: Barnstaple, UK

Membership Advisor

Legacy Leisure
Salary: Competitive
Location: Brackley, UK

Retail Manager

Parkwood Leisure
Salary: £19,000 to £22,000
Location: Buxton, UK
recruiting with sports management

Leisure Assistant (Fixed Term)

Circadian Leisure Trust
Salary: £7.90 - £8.45 per hour
Location: Yate, Bristol, UK

Casual Catering Assistants

Parkwood Leisure
Salary: £7.83 per hour
Location: Buxton, UK

Apprentice Recreation Assistant (Lifeguard)

GLL
Salary: Up to £21,284 per annum
Location: Wimbledon, London, UK

Senior Duty Manager

Legacy Leisure
Salary: Competitive
Location: Thatcham, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Subject to skills, experience, qualifications
Location: Ealing, London, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £21,284 per annum
Location: Tadworth, Surrey, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,320 per annum
Location: Ruislip, UK
training with sports management

Casual Swimming Instructor

Legacy Leisure
Salary: £11.00 per hour
Location: Ilkeston, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £21,284 per annum (40 hours a week pro rata)
Location: Swiss Cottage, London, UK

Assistant General Manager

The Gym Group
Salary: £17,000 - £24,000 per annum + Fantastic Benefits
Location: Nottinghamshire, England, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £21,284 per annum
Location: Charlton, London, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £7.96 per hour
Location: Appleby-in-Westmorland, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £16,187 per annum (39 hours a weeks pro rata
Location: Witney, Oxfordshire, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £16,187 per annum (39 hours a weeks pro rata
Location: Swindon, Wiltshire, UK
lifeguard jobs  Swimming Teacher jobs  apprenticeships jobs  recreation assistant jobs  Gymnastics Coach jobs  Swimming Instructor jobs  membership consultant jobs  general manager jobs  General Assistant jobs  duty manager jobs  fitness instructor jobs  Customer Advisor jobs  Leisure Assistant jobs  Aqua Instructor jobs  Attractions Crew jobs 
More jobs

Video Gallery

Myzone
Tracking your workout effort just became effortless.
Visit website
More videos

Company profile

Company profile: Matrix Fitness
Matrix strives to offer equipment that will captivate your members, is easy to maintain, and delivers the best return on investment.
Intuitive operations on our complete range of cardio equipment combine technology and entertainment to provide an engaging and challenging workout.
View full profile >
More company profiles

Featured Supplier

fibodo to facilitate networking at Elevate 2019
fibodo (find it. book it. do it.) are headline sponsors of Elevate, 8-9 May at ExCeL London.
View full details >
More featured suppliers

Property & Tenders

Location: Waterlooville Hampshire
Company: Horizon Leisure Centres
Location: High Lodge, Thetford Forest
Company: Forestry Commission
Location: White Rocks, Hastings
Company: GVA
More properties & tenders

Diary dates

27-28 Feb 2019
Chesford Grange, Kenilworth, United Kingdom
07-09 Mar 2019
Shanghai New International Expo Center, Shanghai, China
13 Mar 2019
St George's Park, Burton Upon Trent, United Kingdom
27-28 Mar 2019
Eastwood Hall, Nottingham, United Kingdom
More diary dates