Job search
Job Search

People: People profile: Barnaby Kent, founder of My Action Replay

Inventor and CEO, My Action Replay

Published in Sports Management 13 Jun 2016 issue 122
Read on turning pages | Download PDF of this issue
Barnaby Kent first came up with the idea 20 years ago
Barnaby Kent first came up with the idea 20 years ago

Having video evidence of a personal, momentous sporting moment has for decades been the the privilege of a few – mainly athletes taking part in major competitions. A UK entrepreneur, however, has come up with a way to offer the same opportunity to lesser mortals – such as five-a-side football veterans and military-medium trundlers at cricket grounds across the land.   

My Action Replay lets people capture sporting moments – whether their own moment of excellence, or an event they are involved in – at quite literally the push of a button. “It’s an idea I first had 20 years ago, playing sport as a youngster,” says Barnaby Kent, who has now quit his day job as a software designer to concentrate developing the new service.

“I played a lot of sport in my youth, and always wanted to see what I looked like in action – or rather, where my flaws where. The technology at the time, however, made it really cumbersome. You needed camcorders, VHS tapes – and the rest.”

After putting the idea on the back-burner for two decades, Kent decided to rekindle it in 2013, as smartphones had radically hastened the advances made in camera technology. “All of a sudden, technology reached a point where my concept of being able to record yourself on the field of play became a viable one,” he says.

SCORING GOALS
Having developed and successfully tested a prototype, Kent plucked up his courage and sent a message to Keith Rodgers, CEO of five-a-side football centre operator Goals Soccer Centres. Renown for his love of innovation, Rogers took the bait and asked Kent to present the product at a centre in Bristol.

The impact was immediate. “Many of the players who saw it in action for the first time couldn’t believe it was possible.” Kent recounts. “They were amazed that they’d be able to watch the highlights of their own game as soon as they got back into the bar area. They’d gather around the screens and there’d be a lot of mickey taking – so it really created a buzz.”

The system is simple to use. An IP (internet protocol) camera above the pitch continually records the action below. Once a champagne moment has taken place, all a player or official has to do is press the large “record” button placed on the side of the pitch. The last 10-15 seconds of action are then automatically saved and a clip with an internet link is created. Players can then watch the action back at the clubhouse – or download the link from the social media feed or the My Action Replay website or app.

The business model is equally simple. My Action Replay will charge a fee for installing the service, while the centre’s return on investment is secured through offering the players something extra, extending their stay at the bar, and free exposure as the clips get shared on social media.

BIG AMBITIONS
Following the successful trial at its Bristol centre, Goals has since rolled out My Action Replay to six further sites – including its single US centre in Los Angeles, California. To date, Goals is My Action Replay’s largest client, but growth has been rapid and there are now 30 sites which offer the service.

“We’ve got a few sports using the system now,” says Kent. “Basketball, indoor cricket and ice hockey have all taken it on board and we’ve just secured a deal to install the system at the indoor cricket World Cup in Birmingham in October.

“We’ve also installed one at the top of a climbing wall at a climbing centre, so you get to press the button once you reach the summit.”

Kent is constantly finding new uses for his system, including those within professional sport. Somerset County Cricket Club has taken My Action Replay and uses it to keep its social media followers up to date during matches. “They are able to send out highlights of an ongoing game within seconds,” says Kent. “It has really helped with their fan engagement.”

Now that the service is at a stage it can be rolled out to sites in large volumes, Kent has set himself an ambitious target. “We want to be a fast-growing, highly-scaled business,” he says. “The ultimate aim is to have a My Action Replay in every sports venue – from grassroots right up to the top level.”

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Assistant General Manager

The Gym Group
Salary: Competitive salary plus benefits
Location: Feltham, UK

Zookeeper

Parkwood Leisure
Salary:
Location: Swansea, UK

Apprenticeships Manager

GLL
Salary: Up to £46,529 per annum based on 40 hours per week
Location: London SE19 2BB, UK

Duty Officers

Godolphin School
Salary: Competitive
Location: Salisbury, UK

Swim Teacher – Central

Everybody Sport and Recreation
Salary: £10.84 per hour
Location: Cheshire, UK

Swim Teacher - South

Everybody Sport and Recreation
Salary: £10.84 per hour
Location: Cheshire, UK

Swim Teacher – North

Everybody Sport and Recreation
Salary: £10.84 per hour
Location: Cheshire, UK

Catering Assistant

GLL
Salary: Competitive
Location: Cambridge, UK

Leisure Supervisor - Fitness

City University of London
Salary: £29,515 to £36,261
Location: Northampton Square, London, UK
recruiting with sports management

Front of House Receptionist

Everyone Active
Salary: Competitive rate of pay
Location: Burton-on-Trent, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum
Location: New Barnet, Barnet, UK

Recreation Assistant

Everyone Active
Salary: Competitive rate of pay
Location: Burton-on-Trent, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £8.21 per hour
Location: Cockermouth, Cumbria, UK

Party Leaders

Everyone Active
Salary: Competitive
Location: Lutterworth, UK

Swimming Teacher

Clayesmore School
Salary: Competitive + attractive benefits
Location: Blandford Forum, UK

Lifeguard

Clayesmore School
Salary: Competitive + attractive benefits
Location: Blandford Forum, UK
recruiting with sports management

Duty Manager

Lex Leisure
Salary: Competitive
Location: Bexleyheath, UK

Assistant General Manager

The Gym Group
Salary: Competitive salary plus benefits
Location: South Yorkshire, England, UK

Health and Sport Strategy Manager

Stevenage Borough Council
Salary: Grade 7 (£33,799 – £36,876)
Location: Stevenage, UK

General Manager

Comberton Village College
Salary: Grade SO2 - £29,636
Location: Comberton, Cambridge, UK

Recreation Assistant / Lifeguard

Legacy Leisure
Salary: Competitive
Location: Kidlington, UK

Trainee Duty Manager

Legacy Leisure
Salary: Competitive
Location: Kidlington, UK

Sports Centre Assistant Apprentice

Legacy Leisure
Salary: Competitive
Location: Exeter, UK
training with sports management

Recreation Assistant (Lifeguard)

GLL
Salary: Competitive
Location: Abingdon, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £18,305 per annum
Location: Bath, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £8.21 per hour
Location: Rugby, UK

Activity Centre Manager

Girlguiding Gloucestershire
Salary: £18,500 pa plus accommodation
Location: Cowley, Cheltenham, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: Chelsea, London, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum
Location: Streatham, London, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: Eltham, London, UK
lifeguard jobs  personal trainer jobs  swimming teacher jobs  recreation assistant jobs  Gymnastics Coach jobs  apprenticeships jobs  duty manager jobs  Swimming instructor jobs  general manager jobs  Regional Sales Manager jobs  assistant manager jobs  Swim Teacher jobs  assistant general manager jobs  fitness instructor jobs  Customer Services Advisor jobs 
More jobs

Catalogue Gallery

BSW: BSW is a manufacturer of sports floorings, sports mats, gym flooring, elastomer products for impact sound insulation and vibration isolation, anti-slip mats for securing loads as well as protective and separating layers.
BSW
More catalogues

Video Gallery

TVS Sports Surfaces
Established in 2009 as a specialist supplier of noise and vibration solutions, The TVS Group has successfully evolved into four key strategic divisions; TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics.
Visit website
More videos

Company profile

Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and the sport and leisure sectors since 1993.
View full profile >
More company profiles

Featured Supplier

Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
View full details >
More featured suppliers

Property & Tenders

Location:
Company: Will to Win
Location:
Company: Savills
More properties & tenders

Diary dates

26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
06-07 Jul 2019
Monte-Carlo, Monaco
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
05-06 Sep 2019
TagusPark, Oeiras, Portugal
More diary dates