Job search
Job Search

Populous seals Chinese football infrastructure deal

The architect’s agreement with Alisports could shape the Chinese approach to sports venue design

Published in Sports Management 11 Jul 2016 issue 124
Read on turning pages | Download PDF of this issue
Alex Teixeira is one of the players to have joined a Chinese club in 2016
Alex Teixeira is one of the players to have joined a Chinese club in 2016

Alisports – the sports arm of China-based global trade platform Alibaba – has inked a strategic partnership with Populous as it attempts to build and operate “tens of thousands” of sports venues in China.

Populous has worked in China since 2000, designing sports developments such as the Nanjing Olympic Sports Centre and Zhuhai’s International Tennis Centre in the south of the country.

That work will almost certainly increase as China – and Alisports chief executive Zhang Dazhong – seeks to create a landscape of world-class sporting facilities, encouraging greater participation in sport and “bolstering the global profile of China as a sporting nation”.

Writing in his blog for the architecture studio, Populous’ China chief representative Tiric Chang said the partnership would leverage Alibaba’s online clientele of 470m users and technology development with Populous’ contacts and experience around sports strategy, marketing and events.

“The agreement to partner in this way, and to pursue projects together, has come at a time of change in the Chinese market,” he said. “While general architecture work may have slowed, the demand for specialised sports venue design, catering for professional-level organisations and events, continues to increase.”

He added that the agreement acknowledges that large-scale sports venues are “largely non-existent or long idle” in some Chinese regions.

Chang also revealed, unsurprisingly, that much of the development will revolve around football, highlighting President Xi Jinping’s love of the sport. Jinping has spoken of his desire to see China host, and win, the World Cup in the not too distant future, while clubs in the Chinese Superleague have invested heavily in recognisable foreign football talent to boost the glamour and quality of the domestic competition.

The ambition, said Chang, was a challenge considering the “limited success” China has had on the world football stage to date, although significant steps have been taken to accelerate progress. China has only been to a World Cup once in 2002.

“The Chinese Football Association has been reformed, young talent has been sent abroad to develop skills and international coaches and marquee players brought in to bolster teams in-country,” he said.

“Government officials made international news last year, declaring football a compulsory part of the national curriculum. At the same time, hundreds of millions of dollars are being spent on football infrastructure.”

Chang also highlighted the progress being made on 50,000 football academies – a project which is expected to be completed by 2025.

http://lei.sr?a=A4e7F

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Membership Advisor Apprenticeship

Everyone Active
Salary: Competitive Salary & Benefits
Location: Petersfield, UK

Activity Leader Apprenticeship

Everyone Active
Salary: Competitive Salary & Benefits
Location: Slough, UK

Activity Leader Apprenticeship

Everyone Active
Salary: Competitive Salary & Benefits
Location: Wythenshawe, Manchester, UK

Membership Advisor Apprenticeship

Everyone Active
Salary: Competitive Salary & Benefits
Location: Carshalton, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Ruislip, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Shadwell, London, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 pa
Location: Shoreditch, London, UK

Activity Leader Apprenticeship

Everyone Active
Salary: Competitive Salary & Benefits
Location: Rickmansworth, UK

Activity Leader Apprenticeship

Everyone Active
Salary: Competitive Salary & Benefits
Location: Elephant and Castle, London, UK
recruiting with sports management

Activity Leader Apprenticeship

Everyone Active
Salary: Competitive Salary & Benefits
Location: Dulwich, London, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £19,775 per annum (39 hours a week pro rata)
Location: Hatfield, Hetfordshire

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £8.21 per hour
Location: Keswick, Cumbria

Senior Recreation Assistant (Lifeguard) Fixed Term

GLL
Salary: Up to £23,894 per annum (40 hours a week pro rata)
Location: Waddon, South London

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £8.21 per hour
Location: Wellington, Somerset

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: Greenwich, London, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum (40 hours a week pro rata)
Location: Kentish Town, North West London
recruiting with sports management

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £8.21 per hour
Location: Ulverston, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum
Location: Wimbledon, London, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: Hayes, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £9.00 an hour
Location: Cambridge, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: Horley, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £16,696 pa
Location: Swindon, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Hayes, UK
training with sports management

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 pa
Location: Hayes, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Epsom, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £8.21 per hour
Location: Swindon, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £9.00 per hour
Location: Abingdon, Oxfordshire, UK

Duty Manager

GLL
Salary: Up to £22,930 PA
Location: Didcot, UK

Duty Manager

GLL
Salary: Up to £22,930 PA
Location: Manchester, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £18,305 per annum
Location: Didcot, UK
lifeguard jobs  personal trainer jobs  swimming teacher jobs  recreation assistant jobs  Gymnastics Coach jobs  apprenticeships jobs  duty manager jobs  Swimming instructor jobs  general manager jobs  Regional Sales Manager jobs  assistant manager jobs  Swim Teacher jobs  assistant general manager jobs  fitness instructor jobs  Customer Services Advisor jobs 
More jobs

Video Gallery

TVS Sports Surfaces
Established in 2009 as a specialist supplier of noise and vibration solutions, The TVS Group has successfully evolved into four key strategic divisions; TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics.
Visit website
More videos

Company profile

Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and the sport and leisure sectors since 1993.
View full profile >
More company profiles

Featured Supplier

Solent University’s brand new Sports Centre receives high performance flooring and functional rig solutions from EXF
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent University in Southampton.
View full details >
More featured suppliers

Diary dates

23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
05-06 Sep 2019
TagusPark, Oeiras, Portugal
21-22 Sep 2019
Locations worldwide,
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
More diary dates