Job search
Job Search

Promotional Feature : Keeping young people engaged in sport: O'Brien's tips to improve motivation

Sport England has recently published the results of its research to help understand what young people want from sports facilities today to keep them active as they move into adult life.

Published in Sports Management 11 Jul 2016 issue 124
Read on turning pages | Download PDF of this issue
Inspiring young people to participate in sport is one of the key ingredients
Inspiring young people to participate in sport is one of the key ingredients

The main point that we took from it is that even though young people are going through some big life changes such as leaving education and leaving home, sport is still high on their agendas.

Nearly 60 per cent of 14- to 25-year-olds take part in sport and exercise at least once a week, so the challenge for sports facilities is to keep that motivation going so that they continue doing so for life. These 10 suggested are broad ideas to tap into how these young people see the world, but the report has also defined them as six distinct sporting personality types: sports enthusiasts; confident intellectuals; ambitious self-starters; cautious introverts; thoughtful improvers; and everyday youths.

So think about how each of these ideas can be adapted to meet the needs of each of these types.

Change #1 Time to get digital
You might think having WiFi is not an important element of the keep fit experience but today’s young people want to be connected wherever they are.

Change #2 Personalisation is key
Making sure that you offer a varied programme that meets the needs of all the different types of personality is going to be one of the most important things to get right to keep them all engaged.

Change #3 Social connections must be strong
A good sports and leisure centre has to be the kind of place where young people feel comfortable and happy hanging out with their friends; as well as being somewhere that they think they can make new friends with like-minded people. So think of new ways to bring people together outside of the sporting activity.

Change #4 Inspiration needs to be the name of the game
Everyone likes to know they are doing well and achieving something so you need to offer the programmes and facilities that inspire people to get started but that also motivate them to keep going.

Change #5 Creativity in what’s on offer
Keep mixing it up – don’t have one programme of activities that never changes. Young people live a life of online snippets and tend to have shorter attention spans so you need to keep them coming back by being creative with your activities.

Change #6 Bright, clean and modern is a must
The facilities have to be up to par or the simple fact is that they just won’t keep coming back.

Finding a trusted partner
In order to maximise your budget and deliver high quality sports facilities, you need to engage with a specialist whose team of experts has a proven track record in designing and building sports projects to a diverse range of exacting client specifications.

O’Brien Sports delivers natural sports pitches used for rugby, football and cricket. It also supplies synthetic and Multi Use Games Area pitches, with surfaces suitable for just about every sport and user – from professional sports teams to schools and communities.

Our services
O’Brien Sports offers a full range of sports pitch services, including:
• Full design and build
• construction projects
• Synthetic and multi-use games area (MUGA) pitches
• Pitch renovations
• Natural sports pitches
• Total solutions for sports pitches
• Infrastructure, including access roads and car parks

To discuss how you can create the right sporting environment for young people in your community, contact us:

Tel: 01926 423 918
Email: info@obrencontractor.co.uk 

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Cleaner

Lex Leisure
Salary: Competitive
Location: Barnstaple, UK

Sales

Lex Leisure
Salary: Competitive
Location: Erith, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £7.96 per hour
Location: Appleby-in-Westmorland, UK

Duty Manager

Mytime Active
Salary: £19,000 - £20,002 per annum
Location: Kent, UK

Insight Manager

Women in Sport
Salary: £32,000 - £35,000
Location: London, UK

Swimming Pool Duty Manager

Millfield School
Salary: Competitive
Location: Street, UK

Head Green Keeper

Mytime Active
Salary: £25,000 - £28,000 per annum
Location: Orpington, UK

Green Keeper

Mytime Active
Salary: Up to £18,000 per annum
Location: Orpington, UK

Cleaner

Everyone Active
Salary: Competitive rate of pay
Location: Chichester, UK
recruiting with sports management

Chef

Mytime Active
Salary: £21,000 - £24k
Location: Bromley, UK

Front of House Receptionist

Everyone Active
Salary: Competitive rate of pay
Location: Burton upon Trent, UK

Recreation Assistant

Everyone Active
Salary: Competitive rate of pay
Location: Burton upon Trent, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.20 per hour
Location: Ruislip, UK

General Manager

GLL
Salary: Up to £39,820 per annum
Location: Reading, UK

Sports Development Officer

Ashlyns School
Salary: Competitive
Location: Berkhamsted, UK

Duty Officer

Rubicon Leisure
Salary: £20,541 - £23,866 per annum
Location: Redditch, UK
recruiting with sports management

National Training Co-ordinator

Wheels for All
Salary: £20,384 a FTE of £25,480
Location: Warrington, UK

Reception Supervisor

Letchworth Sports and Tennis Club
Salary: £18,720 to £19,760
Location: Letchworth Garden City, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.20 per hour
Location: West Ealing, London, UK

Leisure Assistant

Circadian Leisure Trust
Salary: £7.90 - £8.45 per hour
Location: Kingswood, Bristol, UK

Assistant Sports and Leisure Manager

Away Resorts
Salary: Competitive
Location: Hayling Island, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £16,187 per annum
Location: Taunton, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £16,187 per annum
Location: Wellington, Somerset, UK
training with sports management

General Manager

The Gym Group
Salary: Competitive Salary and Benefits
Location: West Hampstead, London, UK

Commercial Administration Support

Parkwood Leisure
Salary: Competitive
Location: Worcester, UK

Assistant General Manager

The Gym Group
Salary: Competitive Salary and Benefits
Location: Bloomsbury, London, UK

Casual Recreation Assistants

Legacy Leisure
Salary: £6.15 to £8.21 per hour
Location: Kidlington, UK

Sports Centre Manager

Ecclesbourne School
Salary: Competitive
Location: Duffield, Belper, UK

Greens Keeper (Fixed Term)

GLL
Salary: Up to £21,460 per annum
Location: Welwyn Garden City, Hertfordshire, UK

Recreation Assistant (Lifeguard) -Training Offered

GLL
Salary: Up to £21,284 per annum
Location: Ealing, West London
lifeguard jobs  Swimming Teacher jobs  apprenticeships jobs  recreation assistant jobs  Gymnastics Coach jobs  membership consultant jobs  Swimming Instructor jobs  general manager jobs  General Assistant jobs  duty manager jobs  fitness instructor jobs  Leisure Assistant jobs  Customer Advisor jobs  Club Manager jobs  Team Leader jobs 
More jobs

Catalogue Gallery

BSW: BSW is a manufacturer of sports floorings, sports mats, gym flooring, elastomer products for impact sound insulation and vibration isolation, anti-slip mats for securing loads as well as protective and separating layers.
BSW
JP Lennard: Leading supplier to Commercial Swimming Pools, Leisure Centres, Health & Fitness Clubs, Hotels, Holiday Parks, Schools and Universities, supplying thousands of products directly into these sectors.
JPL
More catalogues

Video Gallery

Myzone
Tracking your workout effort just became effortless.
Visit website
More videos

Company profile

Company profile: GANTNER Ltd
GANTNER is the leading supplier of SMART Card system solutions. Our products are designed for the global leisure industry (leisure centres, water parks, fitness clubs, spas etc).
View full profile >
More company profiles

Featured Supplier

active-net gets behind campaign to delete blood cancer
active-net is supporting the work of blood cancer charity, DKMS, by encouraging greater awareness of stem cell donation within the BAME community.
View full details >
More featured suppliers

Property & Tenders

Location: Huddersfield
Company: Kirklees Active Leisure
Location: New Brighton, Wirral, Merseyside
Company: Wirral Borough Council
Location: Waterlooville Hampshire
Company: Horizon Leisure Centres
Location: Various Sites
Company: Porters Commercial
More properties & tenders

Diary dates

27-28 Mar 2019
Eastwood Hall, Nottingham, United Kingdom
24-25 Apr 2019
Business Design Centre, London, United Kingdom
05-10 May 2019
Gold Coast Convention and Exhibition Centre, Queensland, Australia
08-09 May 2019
ExCeL London, London, United Kingdom
More diary dates