Job search
Job Search

Promotional Feature: eGym motivates gym users by tracking their success

eGym helps clubs create effective feedback loops and boost members' performance in the gym

Published in Sports Management Sep 2016 issue 126
Read on turning pages | Download PDF of this issue
eGym users can gain rewards
eGym users can gain rewards

Despite best intentions, it can sometimes be difficult to produce results for the majority of gym members. In fact, we barely ‘touch’ a significant proportion of them. Understanding how effective digital tools can be more proactive in providing positive feedback is a key factor that will help increase training performance and improve member retention.

FEEDBACK
In a way, it’s the fault of human behaviour. Most of us are just not very good at keeping to what we say we’re going to do. Even when we look at science, our success has been very limited. Part of the problem is that we have ingrained feedback loops that perpetuate less than ideal behaviours (that last piece of cake is very difficult to resist). At eGym, we recognise the key to keeping customers and producing better fitness results is driven by ease of use and meaningful feedback.

To be effective, feedback loops need to meet certain criteria. Firstly, a specific behaviour has to be captured (in as near to real time as possible), measured and stored. That information needs to be given to the individual in an appropriate and relevant manner and must highlight one or more possible responses and actions. And finally there is an opportunity for the individual to make a choice and act. This last action can be measured and the process continues with every action stimulating new behaviours that move the individual closer to their goals.

Tracking activity is not new and the original pedometers pre-date the noughties. But like the ‘Quantified Self’ movement, they never had mass appeal.

The NikeFuel band was really the first tracking device to engage the weekend athlete - but Nike buried it in 2013. The Achilles heal of most of these devices is still the question of accuracy and valid data.

CHANGING BEHAVIOUR
The breakthrough for the fitness sector is that it's now possible to automate data capture, digitise it, transform it and deliver it back to the gym user in a way that stimulates and reinforces the new behaviour.

eGym uses a number of automated processes invisible to the user to optimise their performance, such as automated progression and visual cues to ensure proper form. The process starts with pre-set loads based on an initial strength test. Performances against targets are immediately available via a front-facing display and recorded to the eGym cloud. It is also important to note that workout intensity is automatically set at a level to enable on-going progression for members.

GAMIFICATION
A members workout data is accessed directly via the eGym Fitness App, which is easily shared to the gym’s trainers – who can then choose to interact immediately, providing encouragement in-situ or remotely. A popular feature of the Fitness app that provides immediate visual feedback, simple challenges and rewards for your workout is the eGym activity points. It's a great gamification element that is proven to motivate members. When members regularly work out they'll climb up the activity rankings and may even pass their friends on the points leaderboard, this in itself generates a sense of internal satisfaction.

The most used elements of the eGym Fitness app is the ‘Biological Age’ feature. Based on the maximum strength calculation, the biological age provides an on-going assessment of the members current age of muscle groups; so members can continue to compare to their actual age and see improvements in their results.

Jochen Michaelis, managing director UK at eGym states: “There’s a lot of science and solution-driven considerations that goes on behind the scenes of our app, which the member never sees.

"That’s how we like it. The eGym habit is proving to get members hooked. Our customers are now interacting better with their members and are seeing them attend more often”

Challenge eGym to a Strength Test

Join us on stand D20 at LIW 2016 and take part in our eGym 'Strength test challenge'. Can you beat the best?
Plus, experience the connection between the eGym Fitness app, Trainer app and fitness equipment.

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: Leyton, London, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Leyton, London, UK

Apprentice Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum (40 hours a week pro rata)
Location: Stratford, London, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £19,775 pa (39 hours a weeks pro rata)
Location: Cambridge, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Morden, UK

Recreation Assistant

Parkwood Leisure
Salary: Competitive
Location: Bristol, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 pa (40 hours a week pro rata)
Location: Shadwell, London, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £16,696 per annum (39 hours a weeks pro rata
Location: Wiltshire, Swindon, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £9.00 per hour
Location: Bath, Somerset, Bath, UK
recruiting with sports management

Recreation Assistant

Mytime Active
Salary: Up to £8.21 per hour
Location: Kent, England

General Manager

The Gym Group
Salary: Competitive salary + benefits
Location: Rotherham, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum
Location: Crystal Palace, London, UK

Junior Sales Executive / Sport Animator

Teqball
Salary: Competitive salary + benefits
Location: Dublin, Ireland

Catering Assistant

GLL
Salary: Up to £10.55 per hour
Location: Holloway, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £16,696 per annum (39 hours a weeks pro rata
Location: Kendal, Cumbria, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Chingford, London, UK
recruiting with sports management

Finance Manager

The Gym Group
Salary: Competitive
Location: Surrey, England, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum (40 hours a week pro rata)
Location: Leytonstone, London, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £18,305 per annum (39 hours a weeks pro rata
Location: Chipping Norton, Oxfordshire, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Rossmore, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Washington, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Alton, United Kingdom

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum
Location: Ealing, London, UK
training with sports management

Fitness Manager

energie fitness
Salary: Competitive
Location: Ayr, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £16,696 per annum
Location: Whitehaven, Cumbria, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £8.21 per hour
Location: Appleby-in-Westmorland, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stratford Upon Avon, United Kingdom

Fitness Instructor

energie fitness
Salary: Competitive
Location: Ayr, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Middlesbrough, United Kingdom

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: Kentish Town, London, UK
lifeguard jobs  Swimming Teacher jobs  apprenticeships jobs  recreation assistant jobs  Gymnastics Coach jobs  Swimming Instructor jobs  membership consultant jobs  fitness instructor jobs  general manager jobs  General Assistant jobs  duty manager jobs  Customer Advisor jobs  Leisure Assistant jobs  front of house jobs  Sports Coordinator jobs 
More jobs

Catalogue Gallery

JP Lennard: Leading supplier to Commercial Swimming Pools, Leisure Centres, Health & Fitness Clubs, Hotels, Holiday Parks, Schools and Universities, supplying thousands of products directly into these sectors.
JPL
BSW: BSW is a manufacturer of sports floorings, sports mats, gym flooring, elastomer products for impact sound insulation and vibration isolation, anti-slip mats for securing loads as well as protective and separating layers.
BSW
More catalogues

Video Gallery

Myzone
Tracking your workout effort just became effortless.
Visit website
More videos

Company profile

Company profile: Taylor Made Designs
Taylor Made Designs (TMD) supplies all manner of uniform, workwear, performance clothing, PPE and branded merchandise, looking after teams from all departments including gym floor staff, teachers, catering, maintenance, front of house, outreach, corporate wear, swim teachers, PTs and more.
View full profile >
More company profiles

Featured Supplier

Style and innovation feature in Nizels health club upgrade
Crown Sports Lockers has combined innovative design with changing room provision and project delivery excellence for a refurbishment at Nizels Golf & Country Club in Kent.
View full details >
More featured suppliers

Property & Tenders

Location: New Brighton, Wirral, Merseyside
Company: Wirral Borough Council
Location: Various Sites
Company: Porters Commercial
More properties & tenders

Diary dates

24-25 Apr 2019
Business Design Centre, London, United Kingdom
05-10 May 2019
Gold Coast Convention and Exhibition Centre, Queensland, Australia
08-09 May 2019
ExCeL London, London, United Kingdom
08-09 May 2019
ExCeL London, London, United Kingdom
More diary dates