Job search
Job Search

SRS - Make your retail solution work for you

SRS Leisure has combined 25 years of retail experience with new technology to deliver progressive stock management solutions to the industry. Its long standing customer, Serco Leisure, is its latest automatic stock management success story

Published in Sports Management 2018 issue 3
Read on turning pages | Download PDF of this issue
Serco Leisure has more than 40 swimming facilities across the UK, and each has its own specific customer and visitor profile
Serco Leisure has more than 40 swimming facilities across the UK, and each has its own specific customer and visitor profile

Technological advancements within our industry are currently being felt more than ever, particularly by retail suppliers operating in front of house areas. Indeed, the traditional reception is now being challenged by a cashless, ‘concierge’ model. By automating everyday tasks, this model increases operational efficiency, allowing staff redeployment and/or reduced labour hours. SRS Leisure has always taken pride in being the first to market with innovative retail solutions to address challenges and change, and today is no different.

Data-driven Automated Stock Management (ASM)
Empty shelves, damaged stock and an incorrect product mix are costs that leisure operators cannot afford to bear. SRS Leisure’s ASM solution uses data and technology to fully automate stock management within facilities. It takes product data from point-of-sale equipment to measure and analyse stock movements, automatically generating fill-to-maximum replenishment orders specific to an individual facility.

Implementing ASM with Serco Leisure
SRS Leisure has been working as Serco Leisure’s exclusive supplier of swimwear and learn-to-swim products for more than 10 years. Over the past 12 months, SRS Leisure has implemented its new ASM system across Serco Leisure’s 40+ swimming facilities, changing its goods-for-resale (GFR) operations.

Customisation was the key starting point, as every site was different in terms of visitors, programming etc. This meant that the bulk of the work involved getting the initial stock par levels correct. SRS Leisure spent time working with Serco Leisure to set parameters for each site – parameters as specific as product colours and swimwear styles.

After the initial set-up, an open flow of data was created to allow weekly sales reports to be received from each individual site. This was a vital step, as this data enables uplift to be tracked, trends identified and product listings refined to ensure responsive and exact offerings. Data is knowledge, and SRS Leisure’s ASM system builds valuable insight and allows Serco Leisure to be more informed about every single one of its GFR decisions.

The ASM in practice
Weekly replenishment orders are automatically generated to replace stock via a next day delivery service. Fully stocked shelves are more commercially attractive than half empty ones, but effective par levels require a balancing act: shelves should be fully stocked without exceeding maximum values, as this reduces the risk of shrinkage and stock damage.

The automation provided by the system has reduced Serco Leisure’s labour costs, as manual ordering and stock checking are substituted by automatic ordering.

Data integrity is critical for this system to work, so cycle-counting is used to back up stock data. Instead of checking shelf stock at every order, SRS Leisure’s system handles manual stock level checks every four to six weeks in order to ensure that data is as accurate as possible.

Results: 25 per cent sales increase
GFR sales across Serco Leisure’s sites have improved over the past 12 months that the system has been in place. Kate McKnight, head of aquatics for Serco, says: “The results speak for themselves; we have seen a 25 per cent increase in sales of swimwear and learn to swim products at our leisure centres since installing the new ASM system. Our front of house employees have been freed up from manual tasks such as counting and ordering, so can now concentrate on training and upskilling them to improve the overall customer experience.
“SRS Leisure has acted as an extension to our business, delivering an effective technological solution and driving its implementation. This has resulted in better performance for both of our organisations and I hope to see continued growth over the next 12 months.”

KEY BENEFITS OF SRS LEISURE’S ASM SYSTEM
• Integrates with numerous internal systems, including Legend and Gladstone, because it relies on an open flow of data to SRS Leisure

• Removes the requirement for purchase order numbers, as the risk of budgets being exceeded with replenishment orders is eliminated. This ultimately speeds up the process

• Reduces labour costs due to automation of traditional front of house tasks. Staff can instead focus on welcoming visitors and upselling to further drive sales

• Smart, data-driven inventory management that improves performance of GFR by eradicating out-of-stocks, and reducing shrinkage and the need for price markdowns

• SRS Leisure conducts initial setup, including par levels and sales forecasting, and ongoing cycle-counting stock checks to maintain data integrity and accuracy.

For a free consultation, contact SRS Leisure:

Tel: +44 (0) 121 550 2700

Email: sales@srsleisure.com

Website: www.srsleisure.comu

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum (40 hours a week pro rata)
Location: Tadworth, Surrey

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £19,775 per annum
Location: Cambridge, Cambridgeshire, UK

Duty Manager

Legacy Leisure
Salary: Competitive
Location: Backwell, Bristol, UK

Duty Manager

Legacy Leisure
Salary: £18,250 to £19,000 per annum
Location: Bicester, UK

Swimming Teacher

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bristol, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bournemouth, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bristol, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Fareham, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Yateley, United Kingdom

Facilities Manager

Oxford City Council
Salary: £39,243 to £41,164 per annum (pro-rata for part time)
Location: Oxford, UK

WW Coach

Weight Watchers
Salary: £24 per workshop plus commission
Location: Nationwide, United Kingdom

Team Leader

Everyone Active
Salary: Competitive
Location: Queensway, London, UK

Swimming Teacher - Part Time

Circadian Leisure Trust
Salary: £10.96 - £13.24 per hour
Location: Longwell Green, Bristol, UK

Duty Manager

Wiltshire Council
Salary: £24,223 - £26,220 (inclusive of 10% unsocial hours plussage)
Location: Wiltshire, UK
recruiting with sports management

Head of Football Coaching

Everyone Active
Salary: Competitive salary
Location: London, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £18,305 per annum (39 hours pro rata)
Location: North Yorkshire, York, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £17,977 per annum
Location: Swindon, Wiltshire, UK

Assistant Manager

GLL
Salary: Up To £34,966 PA + 8% Bonus after qualifying
Location: Shepherd's Bush, London, UK

Assistant Manager

GLL
Salary: Up To £34,966 PA + 8% Bonus after qualifying
Location: Notting Hill, London, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £18,305 per annum
Location: Bath, Somerset, Bath, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £18,305 per annum
Location: Abingdon, Oxfordshire, UK
training with sports management

Assistant manager

DPD Coaching
Salary: Competitive
Location: Horsham, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £8.21 per hour
Location: Rugby, Warwickshire, UK

Swimming teacher / assistant manager

DPD Coaching
Salary: Competitive
Location: Horsham, UK

Leisure Centre Manager

Derby City Council
Salary: Grade J £32,878 - £36,876 a year pro rata
Location: Derby, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: New Barnet, Barnet, UK

Membership Consultants

Everyone Active
Salary: Competitive
Location: East Staffordshire District, UK

Duty Manager

Legacy Leisure
Salary: £20,000 per annum
Location: Exeter, UK
lifeguard jobs  personal trainer jobs  swimming teacher jobs  recreation assistant jobs  Gymnastics Coach jobs  apprenticeships jobs  duty manager jobs  Swimming instructor jobs  general manager jobs  Regional Sales Manager jobs  Swim Teacher jobs  assistant manager jobs  assistant general manager jobs  fitness instructor jobs  Customer Services Advisor jobs 
More jobs

Video Gallery

TVS Sports Surfaces
Established in 2009 as a specialist supplier of noise and vibration solutions, The TVS Group has successfully evolved into four key strategic divisions; TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics.
Visit website
More videos

Company profile

Company profile: EZ-Runner Systems Ltd
With over 600 clients worldwide in Spa, Golf, Health Club, Hotel and Kids Play Leisure, we have a proven track record endorsed by a diverse range of industry leaders.
View full profile >
More company profiles

Featured Supplier

New London PT facility partners with Eleiko
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
View full details >
More featured suppliers

Diary dates

23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
05-06 Sep 2019
TagusPark, Oeiras, Portugal
21-22 Sep 2019
Locations worldwide,
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
More diary dates