Job search
Job Search

Thought leader: Andy Reed

We need to get creative in the ways we receive and use sports funding if we are to remain sustainable, says Andy Reed

by Andy Reed | Published in Sports Management Nov Dec 2017 issue 134
Read on turning pages | Download PDF of this issue
Reed has called for some of the government transport budget to be directed towards cycling
Reed has called for some of the government transport budget to be directed towards cycling

This has been a tough year for a number of sports organisations, with Sport England shifting its funding focus to tackle inactivity and UK Sport cutting the funding of 11 elite programmes ahead of Tokyo 2020.

According to sports minister Tracey Crouch’s answer to a recent written parliamentary question, local government funding for sport and leisure now stands at around £1.1bn. It’s still far more than the combined investment of £168m from Sport England, UK Sport and Department for Digital, Culture, Media & Sport (DCMS), but in 2010 that figure was around £1.4bn. It doesn’t sound like a huge difference, but that’s a £300m reduction in recent years.

However, I fear we focus too heavily as a sector on the Sport England, UK Sport and DCMS and even local government funding figures, as these are only a small part of the overall picture. To put it all into perspective, the overall sports economy impact is around £35bn GVA (gross value added) and contributes £39bn to the UK gross domestic product.

Looking for alternatives
I have long argued that altering a small percentage of other government budgets – such as targeting some of the transport budget towards walking and cycling – will have a far greater impact than taking funding away from sport, if the aim is to improve physical activity levels across the population.

Looking further afield for new revenue streams, I’ve been working hard to get some traction in the sector around Social Investment Bonds and the creation of a Sport Impact Fund similar to that operated by Arts Council England. This would allow investment in projects that are capable of delivering on the government’s agenda for sport, health, social justice and emotional health and wellbeing.

Other alternative funding streams remain relatively underdeveloped. Leading the way in philanthropy is the Juan Mata Common Goal initiative, which asks professional footballers to put 1 per cent of their salary into a fund that’s distributed to football charities. A sports betting levy is also still on the table as a possibility, with the idea recently raised in parliament.

Making it count
There are growing concerns about why public sector investment continues to be made in sport when the perception is that it’s failed to grow participation. I think we as a sector need to be far clearer about the reasons to invest in sport and physical activity and what can be expected from it. Proving our impact will be the biggest challenge when faced with competing demands on public finances.

There are not likely to be any great new investments in the sector from the public finances anytime soon.

It’s possible that we’ve reached ‘peak funding’ for sport. If this is as good as it gets, we’ll have to be a lot smarter about how we use our existing funding and resources.

Andy Reed is a former MP for Loughborough, the founder of Sports Think Tank and chair of SAPCA
csportsthinktank.com

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide, United Kingdom

Duty Manager

Legacy Leisure
Salary: Up to £20,000 per annum
Location: Banbury OX16 2BW, UK

Group Operations Manager

Sport Aberdeen
Salary: Up to £40,000 per annum (plus benefits package)
Location: Aberdeen, UK

Duty Leisure Manager

Live Active Leisure
Salary: £21,536 - £22,901
Location: Aberfeldy, UK

Membership Sales Manager

énergie group
Salary: Competitive Salary & Benefits
Location: Cheadle, UK

Duty Manager

Trafford Leisure
Salary: £18,500 rising to £20,200 per annum
Location: Trafford, UK

Regional Course Tutors and Assessors

Future Fit Training
Salary:
Location: London, UK

Fitness Professional

Mytime Active
Salary: Competitive basic + commission
Location: Bromley, UK

Manager On Duty

South Suffolk Leisure
Salary: £8.62 per hour
Location: Sudbury, UK

Exercise Referral Co-ordinator

South Suffolk Leisure
Salary: £8.62 - £9.10 per hour
Location: Essex, UK
recruiting with sports management

Group Fitness Instructors

South Suffolk Leisure
Salary: £18.79 per hour
Location: Sudbury, UK

Group Fitness Instructors

South Suffolk Leisure
Salary: £18.79 per hour
Location: Ipswich, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.20 per hour
Location: London, UK

Fitness Instructor

Legacy Leisure
Salary: £7.83 per hour
Location: Hungerford, UK

Membership Sales Advisors

Anytime fitness
Salary: Competitive Salary, Commission & Benefits
Location: Nottingham, UK

Membership Advisor, Brackley Leisure Centre

Legacy Leisure
Salary: Competitive
Location: Brackley, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £21,207 per annum - 40 hours a week pro rata
Location: London, UK
recruiting with sports management

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £21,207 per annum (40 hours a week pro rata
Location: London, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.20 an hour
Location: London, UK

Sports Party Leaders

Everyone Active
Salary: Competitive
Location: Yateley, UK

Aquatics Lead

Brio Leisure
Salary: £9.21 per hour
Location: Northwich, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £21,207 per annum 40 hours a week pro rata
Location: Horley, Surrey

Leisure Apprentice

Impulse Leisure
Salary: £136.90 per week, equivalent to £7,118 per annum
Location: Thurrock, UK

Fast Track Leisure Management Scheme

Impulse Leisure
Salary: Competitive salary up to £19,817 per annum
Location: Thurrock, UK
training with sports management

STEP into Leisure Programme

Impulse Leisure
Salary: Training Program
Location: West Sussex, UK

STEP into Leisure Programme

Impulse Leisure
Salary: Training Program
Location: Essex, UK

Trampoline Coach

Impulse Leisure
Salary: £15.32 per hour (inclusive of 18/19 pay award)
Location: Adur District, UK

Marketing Co-ordinator

Impulse Leisure
Salary: £20,873 - £25,511 per annum
Location: Thurrock, UK

Senior Marketing Co-ordinator

Impulse Leisure
Salary: Up to £27,502 per annum (for an exceptional candidate)
Location: Thurrock, UK

Assistant General Manager

The Gym Group
Salary: up to £20,000
Location: Oldham, UK

Team Leaders

Everyone Active
Salary: Competitive rate of pay
Location: Dagenham, UK
apprenticeships jobs  lifeguard jobs  swimming teacher jobs  Gymnastics Coach jobs  Swimming instructor jobs  recreation assistant jobs  duty manager jobs  personal trainer jobs  assistant general manager jobs  fitness instructor jobs  general manager jobs  Sales Manager jobs 
More jobs

Catalogue Gallery

JP Lennard: Leading supplier to Commercial Swimming Pools, Leisure Centres, Health & Fitness Clubs, Hotels, Holiday Parks, Schools and Universities, supplying thousands of products directly into these sectors.
JPL
More catalogues

Video Gallery

Clip 'n Climb
With over 30 climbing challenges, Clip ‘n Climb offers an entertaining and fun activity for the entire family! With its unique look and use of TRUBLUE auto belay devices, Clip ‘n Climb makes climbing easy, reassuring and fun.
Visit website
More videos

Company profile

Company profile: UK Trade & Investment
UK Trade & Investment is the government department that supports UK companies to trade internationally and helps overseas businesses to set up in the UK.
View full profile >
More company profiles

Featured Supplier

New performance flooring range from EXF delivers on function and aesthetic
EXF Fitness is the flooring supplier of choice to some the capital’s most iconic gyms including Gymbox, WIT One New Change and Ministry Does Fitness.
View full details >
More featured suppliers

Property & Tenders

Location: Castle Park, Colchester
Company: Colchester Borough Council
Location: Various Sites
Company: Porters Commercial
Location: White Rocks, Hastings
Company: GVA
Location:
Company: Gravesham Borough Council
More properties & tenders

Diary dates

28-29 Apr 2018
Olympia London, London, United Kingdom
09-10 May 2018
ExCeL London, London, United Kingdom
09-10 May 2018
ExCeL London, London, United Kingdom
11-13 May 2018
NEC, Birmingham, United Kingdom
More diary dates