Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13726)           
UK only International

Swim England and Everyone Active partner to get more people in the pool

By Tom Walker    26 Feb 2019
The campaign looks to achieve 10 million swims at Everyone Active pools by the end of 2019

A new aquatics partnership between Swim England and leisure operator Everyone Active will look to ‘create a nation of swimmers’.

The three-year partnership will focus on creating a strategic approach to encourage more people to engage in swimming and to tackle physical inactivity.

The collaboration will take place in 12-monthly stages and the partners have now unveiled their year-one ambition – to achieve 10 million swims at Everyone Active pools by the end of 2019.

As part of the #10MillionSwims project, a campaign will be launched to focus on the ‘occasional swimmers’, highlighting the benefits that swimming regularly could bring to them.

Swim England and Everyone Active will also work together to carry out research on swimming behaviours, utilising insight from Everyone Active’s 120 pools and the local communities in which it operates.

They will also work together to identify and challenge the common misconceptions around swimming, which they believe can act as a barrier to participation.

“There is still a reluctance from many people to get into the pool," said Jacqui Tillman, head of swimming at Everyone Active.

"This may be because they aren’t fully aware of the many health and social benefits swimming offers, or perhaps there is a misunderstanding about the skills you need to enjoy the water.

"Through our partnership with Swim England, we are aiming to tackle this and revive the nation’s love of swimming."

Lesley Hill, head of strategic partnerships at Swim England, added: “Over the past few years there has been an increase in the variety of activities available in the pool. However, we are still seeing areas of the country where swimming is not regularly enjoyed.

“We want everyone to think of swimming as a fun, healthy activity to enjoy with friends and family. By working with Everyone Active we will be able to engage directly with local swimmers and encourage people to enjoy the water more regularly.”

Swim England  Everyone Active 
Sign up for FREE ezines
Related news

Company profile

Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
View full profile >
More company profiles

Featured Supplier

Sprung Gym-Flooring: leading fitness flooring provider paves the way for top performance
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
View full details >
More featured suppliers

Property & Tenders

Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Verwood, Dorset
Company: AVISON YOUNG
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

11-14 Apr 2024
Exhibition Centre , Cologne, Germany
22-24 Apr 2024
Galgorm Resort, York
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
More diary dates