Ray Algar of Oxygen Consulting and Lloyd Smith, formerly of 3D Education & Adventure, are joining forces to create a new management consultancy which will provide strategic marketing services to leisure organisations.

Bringing together 35 years of experience, Oxygen Consultancy will advise a small range of leisure clients on issues ranging from consumer insight to strategic marketing.

“We will be using our considerable experience of the UK leisure industry to provide marketing consultancy that will help clients to grow their businesses and take advantage of fresh opportunities,” said managing director Algar.

The consultancy has already worked with the Fitness Industry Association (FIA), to collate evidence for the Department of Health’s Choosing Health consultation paper.