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NFL Experience lets fans ‘suit up’ for Super Bowl in New York City

By Rob Gibson    01 Dec 2017
In the Quarterback Challenge, guests can choose to be the quarterback of their team / NFL Experience Times Square
This is a next-generation entertainment attraction that will quickly join the list of unique, must-see New York City destinations
– Danny Boockvar, president, NFL Experience Times Square

NFL fans have the chance to step into the shoes of their idols as a new experience opens in the heart of New York City.

Cirque du Soleil Entertainment Group and the NFL unveiled NFL Experience Times Square today (1 December), which spans 40,000sq ft (3,716m) and promises fans “the most interactive football experience in the world”.

“We wanted to create a captivating and authentic football experience that enables fans to step into the locker room and onto the field of an NFL stadium,” said NFL commissioner Roger Goodell.

“Whether you’re a seasoned veteran or new to the game, NFL Experience Times Square takes you on an unforgettable journey where you enter as a fan, become a player and leave as a Super Bowl champion.”

Blending state-of-the-art technology with hands-on activities, the four-storey attraction offers visitors an interactive exploration of football, from the practice field to the Super Bowl – with prices starting at $39 (€33, £29).

Fans can test their skills to see how they measure up to professional football players, learn game strategy from coach Jon Gruden and experience the adrenaline rush in an immersive 4D movie theatre.

“This is a next-generation entertainment attraction that will quickly join the list of unique, must-see New York City destinations,” said NFL Experience president Danny Boockvar.

Former NFL defensive end Michael Strahan said: “Going through NFL Experience brought me back to the game and triggered the emotions that I cherished as a player.

“As someone who spent 15 years in the league, I think the NFL Experience offers the most authentic look at the game outside of playing on Sundays.”

NFL Experience Times Square is Cirque du Soleil Entertainment Group’s first experiential sports venture.

“As we expand our entertainment offering beyond performing arts into immersive experiences, we’re thrilled to partner with the world’s leading sports brand,” said Daniel Lamarre, president and CEO of Cirque du Soleil Entertainment Group.

“This project has not only allowed us to push our creative boundaries to showcase the NFL from a whole new perspective, but also open the fascinating world of professional sports to Cirque du Soleil.”

In addition to the main attractions, food and beverage facilities overlooking Times Square will serve dishes specific to every stadium in the NFL. Using locally sourced ingredients from every hometown and input from all 31 stadium head chefs, the menu will rotate based on the big game of the week.

The Stadium is a 180-seat 4D theatre using NFL Films to combine the thrill of a rollercoaster with a 10-minute show featuring weather effects, aromas from NFL games, and motion seats to recreate the movement from plays / NFL Experience Times Square
In the Quarterback Challenge, fans pass the football to their favourite receiver on screen and compare performance stats such as speed and completion percentage against the quarterback's stats / NFL Experience Times Square
Suit Up: Guests pick their team, select a jersey number and suit up as a real player with the help of digital face-tracking technology, turning them into a computer-generated image of their favourite star / NFL Experience Times Square
In the Equipment Room, guests can go up against blocking dummies to measure tackle strength or see how their vertical jump compares to NFL players and friends / NFL Experience Times Square
New England Patriots wide receiver Julian Edelman measures up against his colleague Tom Brady in one of the NFL exhibits / NFL Experience Times Square
Stars from around the NFL visited the attraction on opening night to test out the Suit Up experience / NFL Experience Times Square
NFL Experience Times Square  Cirque du Soleil Entertainment Group  Danny Boockvar  Jon Gruden  Roger Goodell  Daniel Lamarre  Michael Strahan 
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