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Budweiser sponsorship deal for FA Cup
By Pete Hayman 17 Jun 2011
Budweiser will be the FA Cup's lead partner for the next three years
US-based lager brand Budweiser has been confirmed as the new lead partner for England's flagship football competition - the FA Cup - by the Football Association (FA).
The three-year agreement will see the competition called The FA Cup with Budweiser and is planning to involve supporters through a programme of activity in the UK and worldwide. It is the latest football-related deal for Budweiser - owned by parent group Anheuser-Busch InBev, which has served official beer of the FIFA World Cup for the last 25 years.
FA general secretary Alex Horne said: "Given the global reach of this sponsorship, we will see The FA Cup promoted around the world like never before which is great for the fans and the players."
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