Job search
Job Search
Latest news
More news: (showing 1 - 20 of 12283)           
UK only International

Cruyff Football targets Chinese market with legend’s coaching model

By Rob Gibson    10 Oct 2017
Johan Cruyff, shown here scoring for Barcelona against Lazio in 1975, revolutionised coaching using Total Football principles / PA/PA Wire/PA Images
You have to do it the right way – everything starts with the grassroots
– Wim Jonk, manager, Cruyff Football

China could be the future home of Total Football, as a coaching body dedicated to Johan Cruyff’s footballing principles targets Beijing schools.

Cruyff Football was set up by former Holland midfielder Wim Jonk as an education, coaching and consultancy body designed to teach young players and coaches how to use Cruyff’s principles of attractive, attacking football.

As the organisation celebrates its first anniversary, Jonk, who coached with Cruyff at Ajax Amsterdam, revealed plans to expand into the US and China following success with clubs and federations in Holland and Belgium – starting with a Montessori school in Beijing.

“They’re very interested in football in China but they have to start from scratch and everything is based around the school system,” Jonk told Sports Management.

“We visited the schools, did some clinics and now we’re going to build that up.”

Sport in China, particularly football, has received huge investment over the past year, with president Xi Jinping placing additional emphasis on the importance of the nation's growth and success in the market.

Describing China as “very interesting”, Jonk knows that market penetration can be a challenge for overseas operators.

“In China it’s very political,” he said. “We spent a lot of time there and realised that to do anything, you have to do it the right way. Everything starts with the grassroots – we’re going to work with a Montessori school in Beijing.”

Read the full interview with Wim Jonk in the September/October edition of Sports Management.

Former Dutch star Wim Jonk learned from Cruyff when the pair worked on Ajax's youth development programme and co-managed Cruyff Football
China is growing into an ambitious footballing nation, with the support of president Xi Jinping
Johan Cruyff  Wim Jonk  Total Football  China  Beijing  Cruyff Football 
Sign up for FREE ezines & magazines
Related features
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide, United Kingdom

Duty Manager

Legacy Leisure
Salary: Competitive
Location: Exeter, UK

Membership Advisor, Magnet Leisure Centre

Legacy Leisure
Salary: £15,500 - £17,500 per annum
Location: The Magnet Leisure Centre, Holmanleaze, Maidenhead, UK

Nationwide Apprenticeships Now Available

Everyone Active
Salary: Competitive
Location: Nationwide, UK

Swimming Instructor

Legacy Leisure
Salary:
Location: Kettering, UK

Recreation Assistant

Legacy Leisure
Salary:
Location: Kettering, UK

Host - Front Of House

énergie group
Salary: 7.50 per hour + £5 per sale*
Location: London, UK

Recreation Assistant (Lifeguard) - Lower Clapton

GLL
Salary: Up to £9.75 an hour
Location: Lower Clapton, London, UK

Duty Manager

Legacy Leisure
Salary: Competitive
Location: Llantwit Major, UK

Leisure Assistant Apprenticeship

Everyone Active
Salary: Competitive Salary & Benefits
Location: London, UK
recruiting with sports management

Front of House Apprenticeship

Everyone Active
Salary: Competitive Salary & Benefits
Location: London, UK

Fitness Instructor Apprenticeship

Everyone Active
Salary: Competitive Salary & Benefits
Location: London, UK

Activity Leader Apprenticeship

Everyone Active
Salary: Competitive Salary & Benefits
Location: London, UK

Watersports Instructor

Center Parcs Ltd
Salary: £8.70 per hour
Location: Wiltshire, UK

Swimming Instructors

Becky Adlington's Swim Stars
Salary: £13 - £15 per hour
Location: Nationwide, United Kingdom

Front of House Receptionist

Everyone Active
Salary: Competitive
Location: Ware, Hertfordshire, UK

Duty Manager

Legacy Leisure
Salary: Competitive Salary & Benefits
Location: Kettering, UK
recruiting with sports management

Sports Activity Officer

Huntingdonshire District Council
Salary: £20,653 per annum
Location: Huntingdonshire District, UK

Physical Activity Officers

Huntingdonshire District Council
Salary: £20,653 per annum
Location: Huntingdonshire District, UK

Membership Manager

Coventry Sports Foundation
Salary: Competitive Salary & Benefits
Location: Coventry, UK

Leisure Assistant

De Montfort University
Salary: £ 19,305 - £ 22,876
Location: Leicester, UK

Leisure Assistant

De Montfort University
Salary: £ 19,305 - £ 22,876
Location: Leicester, UK

Head of Football and Sports Development

Charlton Athletic Community Trust
Salary: Competitive Salary & Benefits
Location: London, UK

Climbing Centre Manager

University of Warwick
Salary: £25,728 - £28,986
Location: Warwick, UK
training with sports management

Activity Leader

Center Parcs Ltd
Salary: £8.96 per hour
Location: Bedfordshire, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £9.30 per hour
Location: Ruislip, West London

Recreation Assistant (Female Only Swim Sessions)

GLL
Salary: Up to £9.75 per hour
Location: Barnsbury, North London

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £9.30 per hour
Location: Charlton, South East London

Fitness Instructor

Legacy Leisure
Salary: Competitive
Location: Brackley, UK

Leisure Contract Manager

Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Location: Stevenage, UK

Sales Manager

énergie group
Salary:
Location: Canterbury, UK
apprenticeships jobs  lifeguard jobs  swimming teacher jobs  Gymnastics Coach jobs  Swimming instructor jobs  recreation assistant jobs  duty manager jobs  personal trainer jobs  fitness instructor jobs  general manager jobs  assistant general manager jobs  Sales Manager jobs 
More jobs

Catalogue Gallery

JP Lennard: ESSENTIALS for Commercial Leisure Facilities, Swimming Pools, Leisure Centres, Health & Fitness Clubs, Holiday Parks, Hotels, Schools, Universities
JPL
More catalogues

Video Gallery

Fitness On Demand
No More Empty Studios. Seriously. Fitness On Demand™ Virtual Group Fitness.
Visit website
More videos

Company profile

Company profile: Matrix Fitness
Matrix strives to offer equipment that will captivate your members, is easy to maintain, and delivers the best return on investment.
Intuitive operations on our complete range of cardio equipment combine technology and entertainment to provide an engaging and challenging workout.
View full profile >
More company profiles

Featured Supplier

Increase sales with the brands your members trust
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford-upon-Avon
Company: Stratford-on-Avon District Council
Location:
Company: Gravesham Borough Council
Location:
Company: GVA
Location: Hastings
Company: GVA
More properties & tenders

Diary dates

01-02 Mar 2018
BBC MediaCityUK, Salford, United Kingdom
05-09 Mar 2018
Various,
07-09 Mar 2018
Liverpool Echo Arena, Liverpool, United Kingdom
08-10 Mar 2018
TWTC Exhibition Hall 1 & 3, Taipei, China
More diary dates