Image: The resort will offer a Heavenly-branded spa

Starwood Hotels and Resorts has announced plans to introduce its Westin brand to Tarpon Point Marina - an upscale waterfront community in Cape Coral, Florida, US - in late 2012.

The 262-bedroom Westin Resort at Tarpon Point Marina is to launch following completion of a renovation of The Resort at Marina Village, which originally opened its doors in 2009.

Freeman and Hasselwander Resort Properties owns the property, which houses a 4,000sq ft (372sq m) spa to be converted into a Westin Heavenly-branded spa shortly after opening.

The Westin Resort at Tarpon Point Marina will also offer a new Westin Kids Club and the newly-renovated WestinWORKOUT fitness studio, as well as extensive meeting space.

Starwood senior vice president of North America development Allison Reid said: "We are thrilled to enter the vibrant and increasingly popular Southwest Florida market.

"A long-time developer favourite, Westin continues to attract a growing share of conversion opportunities like this one, fuelling the brand's expansion across North America."

Chris Freeman and Brad Hasselwander of Freeman and Hasselwander Resort Properties added: "We believe Westin is a perfect fit for this harbour community."

Click here for more information about Starwood's plans to introduce its Westin brand to Tarpon Point Marina in Florida, US.

To read more about the development and roll-out of Starwood's in-house spa concepts, which include the Heavenly brand among others, see Spa Business 2010 Issue 3, p24

To read the current issue of Spa Business magazine, visit: www.spabusiness.com/magazine