UKinbound unveils new visitors' charter
Tourism agency UKinbound has launched a new charter designed to underline the help visitors can expect to receive from the UK industry in the event of travel disruption.
The development of the Visitor Assurance Charter comes after flights to and from the UK were severely disrupted by the volcanic ash cloud that forced the closure of airspace earlier this year. Cancellations caused by industrial action also prompted UKinbound to introduce the charter, which aims to reassure visitors that they will not be subject to inflated costs in the event of disruption.
UKinbound chief executive Mary Rance said: "April and May were very difficult months for inbound tourism with ash cloud disruption and airline strike action. "Recognising the need to restore greater confidence for visitors making forward bookings and to reassure inbound tourists that they will be well looked after in the UK should unforeseen circumstances arise, it is an incredibly positive step that the industry has united and initiated this charter."
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