Joao Da Silva, director of Nutrabolt Europe, has relocated from Madrid to London to launch the nutritional life science company’s European head office and support its ambitious growth plans in the UK.

Nutrabolt is a distributor of performance lifestyle products including brands such as Cellucor, Fitjoy, Royal Sport Ltd and Scivation. It claims to be the global leader in sports nutrition.

Da Silva, originally from Sagres in Portugal, will set up Nutrabolt’s European head office in Chelsea from where he will manage business operations, including the launch of its new pre-workout range - under the Cellucor brand - C4 iD Series.

C4 is a performance energy product aimed at everyone from beginners to elite competitors. It claims to be the number one selling pre-workout range in the United States. Nutrabolt has ambitions to reach similar success in the UK.

Commenting on his relocation, Da Silva says: “This is an exciting move for both myself and Nutrabolt – we look forward to growing our market share and challenging the leaders in the UK and Europe.:

Da Silva adds: “Nutrabolt has already experienced 75 per cent year-on-year growth on 2016 and 35 percent year-to-date growth organically, so given we now have a new head office and significant marketing support, it is with confidence that we push to have the number one brands in the region.”