Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13726)           
UK only International

Revealed: why consumers stop using fitness trackers

By Jak Phillips    23 Jul 2014
The author found fitness trackers can play a key role in health and wellness programmes, but are only effective if the user is fully aware of what data the tracker will provide / Shutterstock.com

A new research paper examining why as many as one in three people ditch fitness trackers shortly after buying them, has found that better education of the benefits is key to ensuring more “happily ever afters” between consumers and their wearables.

The report, Perspective: The Consumer Experience — Why Consumers Stop Using Fitness Trackers from research firm IDC Health Insights, examined products from a range of companies, including Gruve Technologies, Fitbit, FitLinxx and BodyMedia.

The author found fitness trackers can play a key role in health and wellness programmes, but are only effective if the user is fully aware of what data the tracker will provide and how this can be used to change behaviour and achieve health goals.

In many cases, after an initial bout of excitement, consumers lose interest in the various functions of their tracker and stop using it. A number of factors contribute to why consumers lose interest, according to the report, including wearability, mobile application challenges, device look and feel, informational challenges, and other motivational challenges.

"If health and wellness programmes that use fitness and activity trackers are to be successful, they must create sustained interest among consumers to continue using these devices and their accompanying health applications," said Lynne A Dunbrack, research vice president at IDC Health Insights.

"Furthermore, careful attention must be paid to design to ensure ongoing consumer engagement and successful outcomes."

Read More:

Wearable tech devices expected to dominate Christmas lists this yearGoogle continues wearable tech push with smart lens plans

Adidas could match Google Fit partnership with new wearable deviceFitness apps usage spikes 62 per cent in six months

Sign up for FREE ezines
Related news

Company profile

Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness is unique in its position as the only company to research, design, develop and build technologically advanced equipment in the UK.
View full profile >
More company profiles

Featured Supplier

Elevate registrations soar: a record-breaking start to Elevate 2024
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is thrilled to announce that registrations for its 2024 conference are now live – and the response has been nothing short of exceptional.
View full details >
More featured suppliers

Property & Tenders

Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Verwood, Dorset
Company: AVISON YOUNG
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

11-14 Apr 2024
Exhibition Centre , Cologne, Germany
22-24 Apr 2024
Galgorm Resort, York
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
More diary dates