Heatwave and warming economy drive UK hotel growth
Britain’s welcome band of warm weather and the continued resurgence of its economy has led to a sunny set of results for the nation’s hotel industry.
June saw another month of growth for the industry, with tourism and increased business travel both on the increase, according to the latest figures released by business advisory and accountancy firm, BDO.
Rooms yield jumped 7.2 per cent to reach £50.05 as room rates hit £63.17 – an increase of 6.3 per cent on June 2013. Occupancy also increased by 0.9 per cent from June 2013.
While UK tourists made the most of the warm weather, sustained economic growth began to drive business travel with meetings, conferences and events increasing in the regions.
"The return of the corporate market, and more generally, sustained economic growth should continue to positively influence both London and regional performance,” said Robert Barnard, partner at BDO.
Meanwhile, the latest Office for National Statistics (ONS) figures show the number of international visits to Britain for the first five months of this year reached 13.23 million – a new record and a 7 per cent rise on the same period in 2013. This, coupled with London’s recent crowning as the world’s favourite tourism destination, indicates that the UK hotel industry’s growth trend looks set to continue.
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