Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13727)           
UK only International

British Military Fitness seeks cover with new indoor offering

By Jak Phillips    22 Oct 2014
Indoor classes will be offered in UK cities including Manchester, Edinburgh, London and Birmingham

Battling the elements is a familiar pastime for British Military Fitness (BMF) trainers and devotees, but those less inclined towards al fresco exercise can also get in on the action as the training model will soon be offered indoors.

With winter fast approaching, BMF is bidding to counter the limitations of darker evenings and broaden its appeal by running indoor classes at 14 locations across the UK.

As outdoor exercise training and fitness technology has grown increasingly popular, much of the recent discourse around the health and fitness industry has centred on the migration of activity beyond the traditional four walls of the gym. That some outdoor fitness classes are now heading the other way is therefore interesting in the sense that, during the British winter at least, the grass is not always greener on the outside.

The move certainly doesn’t signify a retreat for BMF though, which will continue to offer a full timetable at its 140 outdoor locations, while also getting a crack at the indoor exercise market.

“We wanted to see if there was scope for indoor venues so as to appeal to those who may feel more relaxed exercising indoors rather than in the dark throughout the winter months,” said BMF managing director Rob Love.

“We appreciate that exercising outdoors on dark and cold nights can bring a stop to someone’s normal routine. The indoor classes will mean people can maintain their exercise regimes all year round.”

Sign up for FREE ezines

Company profile

Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance gym equipment as well as selling brand new equipment from market leading manufacturers.
View full profile >
More company profiles

Featured Supplier

Elevate registrations soar: a record-breaking start to Elevate 2024
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is thrilled to announce that registrations for its 2024 conference are now live – and the response has been nothing short of exceptional.
View full details >
More featured suppliers

Property & Tenders

Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Verwood, Dorset
Company: AVISON YOUNG
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

11-14 Apr 2024
Exhibition Centre , Cologne, Germany
22-24 Apr 2024
Galgorm Resort, York
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
More diary dates