Power Rangers and Fit For Sport team up to get kids moving
The Power Rangers are following in the footsteps of Peppa Pig, as the team of superheroes are now turning their attention to fighting inactivity.
Fit For Sport has joined forces with Saban’s emPOWER scheme, which sees the launch of a fun fitness guide for children to help them ‘power up’ with a range of ‘super mega’ activities and healthy eating tips.
With an array of highly athletic, fast-paced action moves the Power Rangers have acted as role models for kids since the debut of Mighty Morphin Power Rangers in 1993. The emPOWER scheme teaches kids and parents how to enact the values of a Power Ranger, using teamwork and confidence to maintain good health and levels of physical activity.
“Being physically and mentally fit is essential to the success of the Power Rangers in every mission they undertake and this is also what Fit For Sport stands for,” said Gustavo Antonioni, Saban’s managing director of consumer products for Europe, the Middle East and Africa.
“We are proud of our partnership with Fit For Sport as its extended school and camp programmes perfectly embrace the core values of the Power Rangers and encourage children to live healthy and active lives.”
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