APG Leisure is set to expand its marketing offering to include swimming accessories, aquafitness equipment and competitive swimwear, following a new partnership with global swimwear brand BECO Beermann.

The partnership will see the Cheshire-based company become the official distributor of BECO Beermann products in the UK and Ireland.

Thorsten Schröer from BECO Beermann said: “We are delighted to be partnering with APG Leisure. We feel their strategic position and reputation for providing a high level of customer service fits well with our own core values."

Paul Smith, marketing director at APG Leisure, said: “Our new partnership with BECO Beermann marks the start of a new journey for APG Leisure and our customers, which sees APG Leisure expanding its marketing offering to include swimming accessories, aquafitness equipment, training aids, leisure and competitive swimwear."