UK start-up SwipeStation has developed an innovative app-based solution that claims to shorten queue times for F&B offerings at sports grounds and stadia to just 15 seconds.

Supported via a SEEDRS crowdfunding campaign, the system, also called SwipeStation, allows fans to order and pay for food via the app. Once their order has been placed users are given a QR code, which they scan at designated stations before collecting their orders from the counter via a dedicated fast lane.

Currently installed at four leading sports grounds in the UK, including: Welford Road, Stadium of Light and Kingsholm Stadium, the system is able to operate independently of an internet connection, and is designed to enhance the overall fan experience.

In addition, the company claims that it has the potential to increases sales, due to the reduction in wait times.

Adam King, CEO of SwipeStation, says: "The ease and speed with which fans can order food and drinks has a big impact on sales so SwipeStation reducing queue times to less than 15 seconds means an infinitely more profitable venue. Additionally, we gather order data which clubs valuable insight into fan buying patterns, thereby allowing managers to plan better."