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sports management 2015 issue 3
Sports Management 2015 issue 3
On the cover:

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3
Editor’s Letter: Nurturing the Grassroots
Tom Walker shares his thoughts
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8
People profile: Sean Conway
Extreme endurance athlete Sean Conway
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10
People Profile: Keith Kent
Rugby World Cup’s head groundskeeper Keith Kent
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12
People profile: Lev Belousov
Rector of Russia’s Olympic university Lev Belousov
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14
People profile: Damien O’Donohoe
CEO, Caribbean Premier League, Damien O’Donohoe
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16
Thought leaders:
Views from Sunday Times journalist John Goodbody; Sports and Recreation Alliance CEO Emma Boggis; and Tanni Grey-Thompson
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18
Mike Hall column: Catching up on Legacy
Notes and analysis from the International Union of Architects meeting in London
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20
News round up:
A round-up of the latest sports sector news
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28
News report: Canada 2015 WC
How this year’s FIFA Women’s World Cup broke new ground for women’s sport
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30
Promotional Feature: Saltex 2015
New date and venue gets industry approval
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32
Talking point: Embracing technology enough?
Are sports facilities and operators embracing technology enough to avoid losing an entire ‘tech generation’ to inactivity?
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34
Interview: Michael Downey
The CEO of the Lawn Tennis Association is on a quest to transform the sport
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38
Profile: Tracey Crouch
The new sports minister outlines government plans for the future of sport in the UK
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42
New opening: Derby Arena
Futuristic in appearance, sustainable in practice – Derby’s new velodrome
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46
Architect profile: Earl Santee
Founder of Populous on how a well-designed stadium can transform an entire community
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Sports Management 2015 issue 3
On the cover: FIFA Women’s World Cup champions USA

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50
City of Football: City of Dreams
Nottingham to embed the beautiful game
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54
Grassroots: Growing the grassroots
Kath Hudson on why more needs to be done to engage and encourage young children
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58
Youth Sport: Early childhood sport
Figures suggest children in the UK are getting increasingly inactive. Katherine Selby looks at the initiatives which seek to buck the trend
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62
Facility Management: University challenge
Universities are investing heavily in sports facilities to woo both students and outside users – but how do they balance the needs of students with those of elite athletes?
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66
Swimming revenues: Pool Programming
Swimming pools may be one of the most expensive overheads for sports and leisure operators, but innovative programming and outsourcing lessons can drive revenue
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70
Fitness in sport: Tracking apps
Calorie counters might be inaccurate – but does being able to tell whether you burnt 400 or 450 during a workout really matter?
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74
Sport surfaces: Perfect Pitch
A round-up of the latest artificial sports pitch installations from around the UK
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80
LIW Preview and exhibitor news:
All the news from this year’s LIW event
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82
Promotional feature: iDEA promotion
For budget-conscious facilities looking to expand their customer base, virtual classes are still a largely untapped market – particularly in the children and families segment
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92
Promotional feature: Cybex
Cybex unveils its new Sparc Trainer – the next evolution of high intensity training
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110
SAPCA Game On:
SAPCA moves into new HQ, a look at the different types of yarn used in artificial turf and an update on SAPCA’s tennis division
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118
Sport-kit: SALTEX preview
Kate Corney lists some of the products which will feature at this year’s SALTEX event
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122
Sports Management diary dates:
Listings of the most important sports events
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sports management archive

Sports Management is for professionals in the sports and physical activity sector, covering the latest news, trends, research and analysis to help drive your business and keep ahead of the game.

Readers include the major operators, manufacturers, investors, policy makers and suppliers in the sports market.

Publication of Sports Management magazine is currently on hold, but the Sports Management website is updated with news every day and you can still subscribe to our weekly ezine.


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Company profile

Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance
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Featured Supplier

Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
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Property & Tenders

Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Verwood, Dorset
Company: AVISON YOUNG
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
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Diary dates

11-14 Apr 2024
Exhibition Centre , Cologne, Germany
22-24 Apr 2024
Galgorm Resort, York
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
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