Job search
Job Search

Andy Reed

Measuring our impact – why?

by Andy Reed | Published in Sports Management 2020 issue 3
 Any measuring should provide evidence about the efficacy of the investment that sport receives
Any measuring should provide evidence about the efficacy of the investment that sport receives

At times, one of the biggest challenges facing our sector seems to be to convince those outside of it on the power of sport and physical activity. Too many decision-makers still do not seem to get what we consider obvious: sport changes lives and physical activity is the magic pill to solve many of the nation's health issues.

In trying to prove its worth, I feel that the sector has at times chased the wrong KPIs and targets at the cost of delivering what it is supposed to. Thankfully, there has been a gradual move away from the traditional approach of simply counting outputs. It is being replaced with an increased interest in data collection and a push towards measuring the sector's impact.

But while it might be better to measure outcomes, I would question why and how the sector is doing it?

The matter was brought to the fore during February with the launch of various new services – such as State of Life – designed to measure the sector's impact. There is a fundamental point to collecting data, of course. But why are we doing it? To learn or to make further funding bids? To ‘prove’ to a funder that we are making an impact?

MEASURING THE RIGHT THINGS
There is no escaping the fact that, on a national level, resources remain limited and we are competing for public and private spending with those outside our sector. The sector's response seems to have been to create multiple, confusing platforms for collecting data and showing it in the most attractive format. But why? Is it the outcomes, impact or value we want to measure? And how much can we really claim to be due to our work?

While measuring impacts is fine, I believe that if we really want to make the case for the sports sector – and ensure it is taken seriously in the corridors of power – we need to create hard economic evidence about the efficacy of the investment we receive. We might know it ourselves, but we need to convince government departments that investing in physical activity might be preferable to ploughing money in treating preventable, life-style diseases through the NHS.

We need to think really carefully about what we measure and why. It needs to be more than just for our funder. We really need to know at project and ecosystem level what is working and to keep it as ‘live’ as possible.

One thing is for sure. In the government's eyes, the Treasury's Green Book is what will ultimately determine our monetary value. While the book is not a mechanical decision-making device – but rather provides approved guidance and methods – it helps officials develop evidence-based advice for decision making that is consistent across government. And has done so for nearly half a century. The sector's evidence better stack up to the book's demands – or the evidence runs the risk of being ignored.

Sign up for FREE ezines
Sports jobs
Futura Learning Partnership
featured job

Sales and Business Development Manager

Futura Learning Partnership
Salary: £27,000 - £32,000pa plus 10% bonus potential
Job location: West of England
Impulse Leisure
featured job

Assistant Centre Manager

Impulse Leisure
Salary: £22,920 - £26,539pa (relocation package considered)
Job location: Thurrock, UK
LeisureForce
featured job

Senior PTs / Fitness Coaches

LeisureForce
Salary: IRO UK£ 2,600 per month tax free
Job location: Saudi Arabia
Everyone Active
featured job

Apprentice Operations Assistant

Everyone Active
Salary: Competitive
Job location: South Oxhey, Watford, UK
Monmouthshire County Council
featured job

Leisure Centre Manager x 2

Monmouthshire County Council
Salary: £38,890 - £42,821
Job location: Monmouth, UK
Everyone Active
featured job

Activities and Climbing Manager

Everyone Active
Salary: up to £25,000pa + benefits
Job location: Stowmarket, UK
Horsham District Council
featured job

Sports Activity Officer

Horsham District Council
Salary: £23,541 - £25,991
Job location: Horsham, UK
Leicester City Council
featured job

Head Gymnastics Coach

Leicester City Council
Salary: £4,820 - £5,248 for 7 hours per week
Job location: Leicester, UK
University of Lincoln
featured job

Reception Manager

University of Lincoln
Salary: From £23,754 per annum
Job location: Lincoln, UK
Leicester City Council
featured job

Group Exercise Instructor

Leicester City Council
Salary: £17.18 per hour
Job location: Leicester, UK
Everyone Active
featured job

Apprentice Operations Assistant

Everyone Active
Salary: Competitive
Job location: Rickmansworth, UK

Deputy General Manager

Sheffield City Trust
Salary: £30,000
Location: Sheffield, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Hornchurch

Apprentice Operations Assistant

Everyone Active
Salary: Competitive
Location: South Oxhey, Watford, UK

Operations Assistant

Everyone Active
Salary: Competitive
Location: South Oxhey, Watford, UK

Duty Manager

Everyone Active
Salary: £22,000 to £24,000
Location: Scarborough, UK

Swim and Operations Manager

Everyone Active
Salary: Competitive
Location: Moulton, Northampton, UK

Active Communities Manager

Everyone Active
Salary: Competitive
Location: West Midlands, UK

Operations Directors (2 posts)

Edinburgh Leisure
Salary: £66,705
Location: Edinburgh, UK

Swimming Teacher

Everyone Active
Salary: Competitive hourly rate
Location: Pimlico, London, UK
recruiting with sports management

General Manager

Ilkley Lawn Tennis and Squash Club
Salary: £45,000
Location: Ilkley, UK

Leisure Supervisor (operations)

City University of London
Salary: £30,497- £37,468
Location: London, UK

Contract Manager

InspireAll
Salary: Competitive
Location: Milton Keynes, UK

Fitness Motivator

Everyone Active
Salary: Competitive
Location: Solihull, UK

Duty Manager

Everyone Active
Salary: Competitive
Location: Solihull, UK

Operations Assistant

Everyone Active
Salary: Competitive salary
Location: Lutterworth, UK

Membership Consultant

Everyone Active
Salary: Competitive salary plus benefits
Location: Bromsgrove, UK
recruiting with sports management

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Alton, UK

Spa Therapist

Everyone Active
Salary: Competitive
Location: Alton, UK

Team Leader

Everyone Active
Salary: Competitive salary, excellent benefits
Location: Alton, UK

Membership Consultant

Everyone Active
Salary: Competitive salary plus benefits
Location: Lutterworth, UK

Duty Manager

Everyone Active
Salary: Competitive
Location: Pimlico, London, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Gainsborough, UK

Group Exercise Instructor

Everyone Active
Salary: Competitive
Location: Gainsborough, UK
training with sports management

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Acton, London, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Northolt, UK

Exercise Referral Instructor

Everyone Active
Salary: Competitive
Location: Gainsborough, UK

Team Leader

Everyone Active
Salary: Competitive salary, excellent benefits
Location: Pimlico, London, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Pimlico, London, UK

Yoga Instructor

Everyone Active
Salary: Competitive
Location: Gainsborough, UK

Membership Consultant

Everyone Active
Salary: Competitive salary plus benefits
Location: Gainsborough, UK
Swimming Teacher jobs  Operations Assistant (NPLQ required) jobs  membership consultant jobs  duty manager jobs  Operations Manager jobs  Team Leader jobs 
More jobs

Company profile

Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than 40 years and our products and services span all major categories, including cardio, strength, functional fitness, group training, and connected solutions.
View full profile >
More company profiles

Featured Supplier

Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
View full details >
More featured suppliers

Property & Tenders

Location: Welwyn Garden City
Company: Welwyn Hatfield Borough Council
Location: Newport, Shropshire
Company: Lilleshall Sports Academy
Location: Pendine Sands, Carmarthenshire
Company: Carmarthenshire County Council
More properties & tenders

Diary dates

21-24 Sep 2021
Messe Stuttgart, Germany
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
More diary dates