Job search
Job Search

Andy Reed

Measuring our impact – why?

by Andy Reed | Published in Sports Management 2020 issue 3
 Any measuring should provide evidence about the efficacy of the investment that sport receives
Any measuring should provide evidence about the efficacy of the investment that sport receives

At times, one of the biggest challenges facing our sector seems to be to convince those outside of it on the power of sport and physical activity. Too many decision-makers still do not seem to get what we consider obvious: sport changes lives and physical activity is the magic pill to solve many of the nation's health issues.

In trying to prove its worth, I feel that the sector has at times chased the wrong KPIs and targets at the cost of delivering what it is supposed to. Thankfully, there has been a gradual move away from the traditional approach of simply counting outputs. It is being replaced with an increased interest in data collection and a push towards measuring the sector's impact.

But while it might be better to measure outcomes, I would question why and how the sector is doing it?

The matter was brought to the fore during February with the launch of various new services – such as State of Life – designed to measure the sector's impact. There is a fundamental point to collecting data, of course. But why are we doing it? To learn or to make further funding bids? To ‘prove’ to a funder that we are making an impact?

MEASURING THE RIGHT THINGS
There is no escaping the fact that, on a national level, resources remain limited and we are competing for public and private spending with those outside our sector. The sector's response seems to have been to create multiple, confusing platforms for collecting data and showing it in the most attractive format. But why? Is it the outcomes, impact or value we want to measure? And how much can we really claim to be due to our work?

While measuring impacts is fine, I believe that if we really want to make the case for the sports sector – and ensure it is taken seriously in the corridors of power – we need to create hard economic evidence about the efficacy of the investment we receive. We might know it ourselves, but we need to convince government departments that investing in physical activity might be preferable to ploughing money in treating preventable, life-style diseases through the NHS.

We need to think really carefully about what we measure and why. It needs to be more than just for our funder. We really need to know at project and ecosystem level what is working and to keep it as ‘live’ as possible.

One thing is for sure. In the government's eyes, the Treasury's Green Book is what will ultimately determine our monetary value. While the book is not a mechanical decision-making device – but rather provides approved guidance and methods – it helps officials develop evidence-based advice for decision making that is consistent across government. And has done so for nearly half a century. The sector's evidence better stack up to the book's demands – or the evidence runs the risk of being ignored.

Sign up for FREE ezines
Sports jobs

Swim Teacher

Everyone Active
Salary: Competitive
Location: Bristol

Swimming Teacher

Everyone Active
Salary: Competitive hourly rate
Location: Bristol

Swimming Teacher

Everyone Active
Salary: Competitive hourly rate
Location: Bristol

Operations Manager

Everyone Active
Salary:
Location: Moulton

Duty Manager

Everyone Active
Salary: Competitive
Location: Cheltenham

General Manager truGym

truGym
Salary: Competitive
Location: Ipswich, UK

Sports Facilities Officer

Brighton & Hove City Council
Salary: £27,741 - £32,234
Location: Brighton, UK

Duty Manager

Everyone Active
Salary: Competitive
Location: Buckingham

General Manager

truGym
Salary: Competitive
Location: Stockton-on-Tees, UK
recruiting with sports management

Fitness & Duty Manager

Everyone Active
Salary: Competitive
Location: Buckingham

Lead Swimming Teacher

Springboard Swimmers
Salary: Up to £27,125.00 per annum
Location: London Borough of Richmond, UK

Facilities Manager/Sports Development Officer

Fleckney Parish Council
Salary: £23,080 to £24,491 (Pay Award Pending)
Location: Fleckney, Leicester, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Uttoxeter, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Sutton, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Gainsborough, UK

Swim Teacher

Everyone Active
Salary: Competitive
Location: Sheringham, UK
recruiting with sports management

Duty Manager

Everyone Active
Salary: Competitive
Location: Poole, UK

Leisure Development Officer

Nuneaton & Bedworth Borough Council
Salary: £25,991 - £27,041
Location: Nuneaton, UK

Activity Leader After School Sports Clubs (In Primary Schools)

Everyone Active
Salary: £13.78 per hour
Location: Stowmarket, UK

Head of Active Leeds

Leeds City Council
Salary: £70,039 - £77,043
Location: Leeds, UK

Active Communities Manager

Everyone Active
Salary: Competitive
Location: Southwark, London, UK

Swim Teacher

Everyone Active
Salary: Competitive
Location: Hornchurch, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Hornchurch, UK
training with sports management

Leisure Supervisor (Front of House)

City University of London
Salary: £30,046 - £36,914
Location: London, UK

Area Manager (Active Leeds)

Leeds City Council
Salary: £35,745 - £38,890
Location: Leeds, UK

Operations Assistant

Everyone Active
Salary: Competitive
Location: Fleet, UK

Swim Teacher

Everyone Active
Salary: Competitive
Location: Amersham, UK

Sports Complex Manager

Great Aycliffe Town Council
Salary: £28,672 - £29,577
Location: Newton Aycliffe, UK

Swimming Teacher

Everyone Active
Salary: Competitive hourly rate
Location: Lutterworth, UK

Recreation assistant / Lifeguard

Everyone Active
Salary: £10.85 per hour
Location: Fleet
Swimming Teacher jobs  Operations Assistant (NPLQ required) jobs  membership consultant jobs  duty manager jobs  Team Leader jobs  Operations Manager jobs 
More jobs

Company profile

Company profile: énergie Fitness
Empowered Brands, owner of the énergie fitness business, has leveraged more than 18 years of franchising experience to build a health and fitness and well-being brand community.
View full profile >
More company profiles

Featured Supplier

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
View full details >
More featured suppliers

Property & Tenders

Location: Newport, Shropshire
Company: Lilleshall Sports Academy
Location: Pendine Sands, Carmarthenshire
Company: Carmarthenshire County Council
More properties & tenders

Diary dates

18-19 Sep 2021
Locations worldwide,
21-24 Sep 2021
Messe Stuttgart, Germany
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
More diary dates