There’s an air of excitement in the UK as wellbeing pioneers worldwide prepare to convene in St Andrews, Scotland for the 2024 Global Wellness Summit (GWS). This year’s host venue is the Old Course Hotel, owned by water fixtures company Kohler, which also operates a portfolio of own-branded spas (see www.spabusiness.com/kohlerspas).

In the run-up to the GWS, fresh research from the Global Wellness Institute (GWI) indicates that the country has the fifth biggest wellness economy in the world (see p21), worth £171 billion (US$223.8 billion, €202.8 billion). It grew faster than any other top 10 market following the pandemic, making it “one of the world’s largest, most diverse and resilient wellness economies”.

GWI numbers show that a small yet still highly significant player in this expansion is the UK’s £2.4 billion (US$3.19 billion, €2.9 billion) spa market. In this issue, we highlight some of its exciting new players – from the new Surrenne longevity club in London (see p74) to singer Charlotte Church, who’s set up a healing centre (see p10) and TV presenter Julia Bradbury who’s launching Walk Yourself Happy retreats (see p16).

However, this booming sector faces several challenges, according to two other new reports. The 2024 State of the Spa Industry Snapshot by the UK Spa Association shows that while demand for services has increased, the sector is grappling with severe staff shortages (see p56). Around 44 per cent of spas have unfilled therapist positions and 28 per cent have four or more vacant roles.

The Good Spa Guide’s State of Spa Report 2024, which surveyed 2,456 UK spa-goers, also airs some concerns (see www.spabusiness.com/gsgsurvey24). It found that although most people value spa experiences and an extra 31 per cent are looking to spend in the higher brackets – £100-plus (US$132, €119) for a spa day – compared to last year, the needs of others aren’t being met. Three-quarters of menopausal women feel therapies aren’t adjusted for them and pregnant women say choices are limited.

Some also question whether spas are accessible or support those living with chronic conditions.

As the UK readies itself for the GWS and being in the industry spotlight, the country stands at a crossroads. While it’s emerged as a leader in the global wellness economy, challenges such as workforce shortages and inclusivity must be addressed to drive sustained growth and resilience and to ensure we meet the needs of consumers.