Wellness destination resort Civana in Arizona, US, has completed its US$50m (€44.3m, £38.2m) renovation with the grand opening of its new spa.

The Civana brand has caught the attention of the spa industry with its ‘democratic wellness’ positioning. It’s aim is to make authentic and holistic wellness more approachable to the everyday traveller – with prices up to 50 per cent less than some competitors.

Launching six months after the hotel, the two-storey spa has an extensive treatment menu drawing inspiration from varying schools of practice and tradition, ancient healing and modern approaches to encourage guests to explore different types of experiences. Think watsu, energy aligning massages and a hot and cold ‘sensory immersion’.

“Our goal at Civana is to offer guests options and flexibility in all aspects of wellness, including the spa,” says CEO Maggie Lang, “wellness means different things to each person.”

Aside from it’s 28 treatment rooms, spa facility highlights include a communal hydrotherapy area with an aqua vitality circuit and a 1,600sq ft (149sq m) relaxation lounge offering vistas of the Sonoran Desert and Black Mountain.

Civana plans to open five resorts in the next five years. The concept was the brainchild of industry leader Kevin Kelly.