Real Madrid and Wales star Gareth Bale has announced he’s investing in Rowbots, a new rowing-driven fitness boutique concept. Bale will be a joint partner and investor in the startup.

The Rowbots concept will employ rowing and dynamic floor exercises to create a complete body workout.

The business has secured its first location at 42 Eastcastle Street in Fitzrovia, London via Shelley Sandzer.

The 1,800sq ft unit will provide space for 11 rowing machines and floor work, with a capacity of 22 people per class.

The interiors have been designed by chief brand and design officer, Sarah Mannerings, and will have an industrial style, complete with mood-lighting and ‘urban’ finishes.

Bale – who has won four European Champions League titles with Real Madrid in the past five years – is known for including rowing as an integral part of his fitness routine, and this has spurred his involvement in the new concept.

Investors
He joins CEO Sam Green and fellow investors Greg Zimmerman and Joshua Barnett on the Rowbots top team.

Green, co-founder and CEO, said: “Our objective is to empower our customers to be strong both physically and mentally, utilising the incredible power of rowing, which works 85 per cent of the body.

“Right now, London has nothing like this concept and we have strong aspirations for the future of the business and are excited about the start of our journey with our debut London location.”