Moving campaign

Zumba has launched ‘Zumba with Bursts’, an online training programme that allows instructors to add high-intensity athletic intervals into the Zumba formula for a cardio-boosting fitness workout.
It has also launched a multi-media campaign that invites and inspires people to move physically and emotionally. The campaign encompasses TV, digital, social media and PR, and its theme – ‘Let It Move You’ – will now also serve as Zumba’s official tagline.

“Our number one goal is to support our licensed Zumba instructors and inspire millions to get off the couch and get moving,” says Zumba CEO and co-founder Alberto Perlman.

fitness-kit.net keywords: Zumba Fitness

Moving campaign

Extreme workout

Physical Company’s latest group fitness class provides a 50-minute, high intensity workout combining functional training with cardio in a team training environment.

The BOSU 3DXTREME class is based on the concept of ‘triplex training’, which mixes cardio, conditioning and core with the aim of achieving a lean and strong physique.

Physical is also launching its BOSU Elite product this month – an updated version of the BOSU Balance Trainer – for use in the 3DXTREME classes. BOSU Elite is made with a much firmer dome, which intensifies core exercises and offers enhanced spring-loading for a more efficient force transfer.

Instructors can also create unique classes by logging on to the 3DXTREME website.

fitness-kit.net keywords: Physical Company

Extreme workout

To the limit

The new Tabata Cycle workout comprises a 20-minute exercise regime that extends the four-minute Tabata protocol.

Tabata has partnered with the Indoor Cycling Group (ICG) for the release of the new class. The class begins by warming the muscles and raising the heart rate in preparation for a high intensity, four-minute burst of cycling that pushes participants to their limits. This is followed by a sequence of strength and recovery movements.

The ‘Tabata Cycle – Powered By ICG’ workout is said to offer an effective method of increasing both aerobic and anaerobic fitness.

fitness-kit.net keyword: Tabata

To the limit

Train, track, transform

An abbreviation of the motto ‘Train. Track. Transform’, fitness fx’s T3 series of programmes are 30-minute workouts that can be delivered by group exercise instructors. Six-time national 100m sprint champion Dwain Chambers and Muay Thai world title holder Daniel Sam recently joined the company’s development team for the T3 series.

Chambers will lend his athletics experience to T3 Sprint, which uses sprint-based conditioning, blending strength-speed, speed-strength and power-endurance exercise complexes. Sam will assist with T3 Fight, a martial arts-inspired programme featuring fight sequences and conditioning drills designed to strip fat and amplify power.

fitness-kit.net keywords: fitness fx

Train, track, transform