Job search
Job Search

News report: Dallas Cowboys open a new athletic healthcare facility to the public

Dallas Cowboys launches ‘first-of-its-kind’ athletic healthcare facility open to the public. Kim Megson reports

Published in Sports Management 2018 issue 3
Read on turning pages | Download PDF of this issue
The centre is designed to invoke a sense of strength, durability and precision, says Perkins+Wills
The centre is designed to invoke a sense of strength, durability and precision, says Perkins+Wills

National Football League (NFL) franchise the Dallas Cowboys has partnered with architects Perkins + Will, healthcare provider Baylor Scott & White Health and a local school district to launch a facility dedicated to community health and wellbeing.

The 300,000sq ft (28,000sq m) Sports Therapy & Research complex – which opened on 20 June 2018 on the Cowboys-themed campus The Star in Frisco, Texas – is an educational opportunity for visitors as well as a healthcare destination for recreational and professional athletes, including the Dallas Cowboys themselves.

Patients and visitors can observe the science of athleticism and sports medicine. The building has been designed to put “human health and sports performance on public display” – from injury prevention to training to recovery – all in one place.

Access all areas
Features include a light-filled strength-training room, basketball courts and a retractable glass façade that opens to an indoor/outdoor football field. Transparent walls and casual seating areas for onlookers allow the whole process of rehabilitation to be observed by the public, while several areas can be configured into gathering places for community events and performances. Outside, a network of publicly accessible walk, run and bike trails connect the facility with the surrounding Star campus.

According to the architects, the complex has been designed as a fusion of the healthcare, science and technology, sports and recreation, workplace, branded environment, urban design, and civic architecture typologies.

“We want to showcase the link between active lifestyles and physical health so that every visitor leaves feeling more informed and inspired,” said Ron Stelmarski, principal at Perkins+Will. “Wellness education and inspiration, coupled with a holistic approach to diagnosis, treatment and recovery, promote the health and wellbeing of a community.

“This is a shining example of a new kind of architecture that supports the improvement of population health through physical fitness.”

Don Dethlefs, chair of Perkins+Will’s sports, recreation, and entertainment practice, added: “We’re seeing a fascinating trend emerge at the intersection of sports performance and healthcare design – one that we think could start a sea change in population health nationwide. In each case, our clients have shared one vision: help entire communities achieve holistic health by improving individuals’ physical fitness.”

Other Perkins+Will projects illustrating this trend include the PPL Center (opened in September 2014); the UCLA Health Training Center, home of the Los Angeles Lakers (opened in August 2017); the University of Michigan Stephen M. Ross Athletic Center (opened in October 2017); the Snyder Center at Phillips Andover Academy (opened in January 2018); and the Viking Pavilion at the Peter W. Stott Center at Portland State University (opened in April 2018).

Strong design
In a statement, Perkins+Will said: “The complex is designed to invoke a sense of strength, durability, and precision – attributes of the athletes who seek treatment there and the care teams who provide care. This is accomplished through a crisp, clean material palette composed primarily of concrete, modern glass and metal, and by complementary soothing colour tones and abundant natural light.

“Unobstructed views and easy access to the outdoors create a feeling of revitalisation and rejuvenation. A bevy of two-dimensional geometric shapes made of painted metal suspend from the ceiling of the four-story lobby like confetti, symbolising fluidity of movement and the legerity of the physically fit body; their organisation appears arbitrary at first, but upon closer examination, the disparate shapes visually coalesce to form the Baylor Scott & White Health logo.”

Explaining the extensive use of glass, Stelmarski said: “The transparency helps tell the complex’s story. It showcases the human body in motion, creating a ‘living brand’ experience that celebrates athleticism and physical fitness.

“The openness and visual interconnectivity of the spaces lend a soft, human quality to the otherwise hard, data-driven science of sports medicine.”

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Membership Experience Team Member

Xercise4Less
Salary: Competitive
Location: Rugby, UK

General Manager

Coach Gyms
Salary: £30K Basic circa
Location: Leeds, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Middlesbrough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Rossmore, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: St Albans, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Alton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Fleet, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: West Lindsey, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Washington, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stratford Upon Avon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Nuneaton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bordon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blandford Forum, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Spelthorne, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Leicester, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blaby, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bishop's Stortford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Slough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Dunstable, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Plymouth, United Kingdom

General Manager

truGym
Salary: Competitive
Location: Gateshead, UK
training with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Cotswold, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stroud, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Poole, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Chichester, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs

Catalogue Gallery

Company profile

Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings worldwide.
View full profile >
More company profiles

Featured Supplier

Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
View full details >
More featured suppliers

Property & Tenders

Location: Waltham Abbey, Essex
Company: Lee Valley Regional Park Authority
More properties & tenders

Diary dates

21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
21-24 Sep 2020
Messe Stuttgart, Germany
22-23 Sep 2020
Heythrop Park, United Kingdom
17-23 Oct 2020
Pinggu, Beijing, China
More diary dates