This year, the leaders of the leisure, attractions, tourism, and entertainment industries will gather in Berlin, Germany, at Europe’s biggest showcase of products and services, complete with a range of educational sessions and networking events.

As well brushing up on their industry knowledge, best practices and the latest trends, attendees can meet with more than 500 different companies across the 12,000sqm (130,000sq ft) trade show floor.

EAS 2017 offers attendees the opportunity to grow, explore and connect through multiple channels:
• Get an up-close look at the latest strides in amusement and entertainment technology.
• Meet with key players in the global attractions industry.
• Make central business decisions on the trade show floor.
• Stay informed on industry best practice though seminars and demonstrations.

EAS 2017 also offers a comprehensive conference programme that features more than 20 educational seminars, plus the IAAPA Institute for Attractions Managers, IAAPA Safety Institute, CEO Talks, Lunch and Learn seminars, FEC and Waterpark forums, and the Leadership Breakfast.

This year also sees the launch of four brand new educational tracks.
• The Digital Future Track focuses on modern technologies that can transform the visitor experience, from VR and AR, to big data and social media, to operational technologies like ticketing.
• The Profit/Revenue Track includes seminars on fine dining versus volume dining, revenue generation and the pros and cons of hosting special events.
• The Safety/Security Track focuses on ride safety, touching on crisis management and security, and offers a special panel for wildlife attractions operators.
• The TEA Presents Track will include seminars on IP and branding, and “emmersive” experiences.