Job search
Job Search

People profile: Dan Gooding

Executive producer, BBC Super Movers

Published in Sports Management 2019 issue 2
Read on turning pages | Download PDF of this issue
Dan Gooding says Super Movers is designed to be fun and inclusive
Dan Gooding says Super Movers is designed to be fun and inclusive

What is Super Movers?
Super Movers is an initiative being delivered by the BBC and the Premier League that aims to help teachers inspire primary school children to get active throughout the school day and beyond. It launched in January 2018.

Stars from the worlds of television, football and music appear in a series of short, active learning videos that are free, easy to use and, most importantly, fun!

There are over 100 curriculum-linked Brain Booster videos, which feature routines for children to copy and move, along with in class. Subjects covered include English, maths, science, PSHE, foreign languages and lots more. A good example might be Chelsea FC’s mascot, Bridget the Lioness, singing and dancing while teaching the two times table.

Children and grown-ups are encouraged to get active together at home too by using the suite of Just For Fun videos.

How do you encourage schools, kids and families to get involved?
Engagement has been achieved through a powerful mix of national promotion and awareness through TV broadcast and social media. This is combined with face-to-face outreach and engagement with teachers and schools via conferences, talks, talent searches and incentives like Super Movers Days and taking the Premier League Trophy into schools for a visit.

It’s been important to engage teachers in the development, refinement and delivery of the videos. This means they’re good! They’re educationally robust and simple for teachers to use in the classroom as part of regular lessons – no special equipment or PE kits are needed.

Also key is that Super Movers is fun! We’ve been very clear when we talk about Super Movers to highlight the positive effects of physical activity beyond the health benefits. For example, the fact that activity increases children’s ability to concentrate and enhances their mood and behaviour. It’s a message that we feel resonates with teachers, parents and children alike.

Super Movers is also inclusive; all of the routines are accessible and easy to do. We’ve had great feedback from teachers and schools working with children with special educational needs.

What types of outcomes have you seen the initiative produce?
In simple terms, the majority of teachers using Super Movers say it’s increased the amount of physical activity their students are doing in school and the ability of their class to stay on task.

We’ve also recently run a large-scale experiment with help from Loughborough University to test whether exercise can improve children’s brain speed.

We worked with over 1,000 primary school children in 17 schools nationwide. Pupils were split into two groups – both did a mental test and then while one group did more academic work, the other did Super Movers. Both then did another mental test.

The results showed that in 77 per cent of participating schools there was improvement in brain function following exercise. Exercise also improved the mood of all children in the study, notably boys. Brain speed improved by up to 19 per cent after exercise.

How does Super Movers overcome some of the main barriers to children being active?
Super Movers has always spoken with a positive tone of voice, and is fun and inclusive. Being physically active with Super Movers is not a chore and it doesn’t just appeal to those who are already physically active.

We’ve found, and firmly believe, that if you speak to children in a language that they understand and use actions that they feel are easy to adopt, then they’ll appreciate, and enjoy what you’re asking them to do. We never tell a child to get more active, we simply ask them to join in.

Equally, we are helping teachers to cement children’s learning and giving them another way to teach a learning objective at the same time as getting their children active. It’s an option for them rather than an imposition. It’s something they can build into their everyday teaching with ease.

How do you keep the initiative fresh and appealing for kids?
During the campaign’s lifetime we have consistently added fresh videos. We’ve focused on subject areas that teachers tell us they most need – more maths and more English. We’ve kept them fun like the times tables mash ups and added new mascots – especially utilising those from the freshly promoted clubs like Wolves, Fulham and Cardiff last season.

Check out Super Movers at www.bbc.co.uk/supermovers

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Fareham, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bournemouth, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom

Receptionist

Wiltshire Council
Salary: £20,269 - £21,088 pro rata (incl of 10% unsocial hrs plussage)
Location: Calne, UK

Assistant General Manager

The Gym Group
Salary: Competitive salary plus benefits
Location: Wolverhampton, UK

Duty Manager

Everyone Active
Salary: Competitive rate of pay
Location: Lutterworth, UK

Membership Consultant

Everyone Active
Salary: Competitive Salary
Location: Sunderland, UK

Duty Manager

Legacy Leisure
Salary: Competitive
Location: Exeter, UK

Leisure Attendant

Warwick College
Salary: Competitive
Location: Warwick, UK
recruiting with sports management

Gymnastics Coaching Assistant

Wiltshire Council
Salary: £11.81 - £12.54 per hour
Location: Salisbury, UK

Assistant General Manager

The Gym Group
Salary: Competitive Salary and Benefits
Location: Waterloo, London, UK

Extreme Supervisors

GLL
Salary: Up to £17,977 per annum
Location: Swindon, Wiltshire, UK

Assistant General Manager

The Gym Group
Salary: Competitive Salary and Benefits
Location: Shirley, Solihull, UK

Health, Safety and Environmental Manager

Mytime Active
Salary: £30,000 - £35,000 per annum
Location: Kent, England, UK

Recreation Assistant

Legacy Leisure
Salary: Competitive
Location: Cardiff, UK

General Manager

Everyone Active
Salary: Competitive salary performance related pay
Location: Kenilworth, UK
recruiting with sports management

Outdoor Activity Development Officer

The Outdoor Partnership
Salary: £28,000 - £30,000 (depending on experience)
Location: Whitehaven, UK

Outdoor Activity Development Officer

The Outdoor Partnership
Salary: £28,000 - £30,000 (depending on experience)
Location: Kilmarnock, UK

Outdoor Activity Development Officer

The Outdoor Partnership
Salary: £28,000 - £30,000 (depending on experience)
Location: Bryansford, Newcastle, UK

Sales Account Manager

Technogym
Salary: Competitive
Location: Cardiff, UK

General Manager

The Gym Group
Salary: Competitive salary plus benefits
Location: Nationwide, UK

Recreation Assistant

Parkwood Leisure
Salary: Competitive
Location: Bristol, UK

Swimming Instructors

Legacy Leisure
Salary: £12 per hour
Location: Erewash District, UK
training with sports management

Yoga Instructor

Lex Leisure
Salary: Competitive
Location: West Bridgford, Nottingham, UK

Group Fitness Instructor

Lex Leisure
Salary: Competitive
Location: West Bridgford, Nottingham, UK

Group Fitness Instructor

Lex Leisure
Salary: Competitive
Location: West Bridgford, Nottingham, UK

Group Fitness Instructor

Lex Leisure
Salary:
Location: West Bridgford, Nottingham, UK

Group Fitness Instructor- HIIT

Lex Leisure
Salary: Competitive
Location: West Bridgford, Nottingham, UK

Team Leader

Everyone Active
Salary: Competitive Salary
Location: Fareham, UK

Membership Sales Advisor

Legacy Leisure
Salary: Competitive
Location: Maidenhead, UK
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs

Video Gallery

Wattbike
Introducing two new products to our commercial fleet.
Visit website
More videos

Company profile

Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry.
View full profile >
More company profiles

Featured Supplier

Wattbike Studio makes lasting impact on business at Holme Pierrepont
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a Serco Leisure site that’s the home of the National Water Sports Centre, has seen a significant increase in cycle studio usage.
View full details >
More featured suppliers

Diary dates

21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura
29 Nov 2019
The King’s Fund, London, United Kingdom
10-12 Dec 2019
tbc, Fort Lauderdale, United States
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
More diary dates