Job search
Job Search

Promotional Feature: eGym motivates gym users by tracking their success

eGym helps clubs create effective feedback loops and boost members' performance in the gym

Published in Sports Management Sep 2016 issue 126
Read on turning pages | Download PDF of this issue
eGym users can gain rewards
eGym users can gain rewards

Despite best intentions, it can sometimes be difficult to produce results for the majority of gym members. In fact, we barely ‘touch’ a significant proportion of them. Understanding how effective digital tools can be more proactive in providing positive feedback is a key factor that will help increase training performance and improve member retention.

FEEDBACK
In a way, it’s the fault of human behaviour. Most of us are just not very good at keeping to what we say we’re going to do. Even when we look at science, our success has been very limited. Part of the problem is that we have ingrained feedback loops that perpetuate less than ideal behaviours (that last piece of cake is very difficult to resist). At eGym, we recognise the key to keeping customers and producing better fitness results is driven by ease of use and meaningful feedback.

To be effective, feedback loops need to meet certain criteria. Firstly, a specific behaviour has to be captured (in as near to real time as possible), measured and stored. That information needs to be given to the individual in an appropriate and relevant manner and must highlight one or more possible responses and actions. And finally there is an opportunity for the individual to make a choice and act. This last action can be measured and the process continues with every action stimulating new behaviours that move the individual closer to their goals.

Tracking activity is not new and the original pedometers pre-date the noughties. But like the ‘Quantified Self’ movement, they never had mass appeal.

The NikeFuel band was really the first tracking device to engage the weekend athlete - but Nike buried it in 2013. The Achilles heal of most of these devices is still the question of accuracy and valid data.

CHANGING BEHAVIOUR
The breakthrough for the fitness sector is that it's now possible to automate data capture, digitise it, transform it and deliver it back to the gym user in a way that stimulates and reinforces the new behaviour.

eGym uses a number of automated processes invisible to the user to optimise their performance, such as automated progression and visual cues to ensure proper form. The process starts with pre-set loads based on an initial strength test. Performances against targets are immediately available via a front-facing display and recorded to the eGym cloud. It is also important to note that workout intensity is automatically set at a level to enable on-going progression for members.

GAMIFICATION
A members workout data is accessed directly via the eGym Fitness App, which is easily shared to the gym’s trainers – who can then choose to interact immediately, providing encouragement in-situ or remotely. A popular feature of the Fitness app that provides immediate visual feedback, simple challenges and rewards for your workout is the eGym activity points. It's a great gamification element that is proven to motivate members. When members regularly work out they'll climb up the activity rankings and may even pass their friends on the points leaderboard, this in itself generates a sense of internal satisfaction.

The most used elements of the eGym Fitness app is the ‘Biological Age’ feature. Based on the maximum strength calculation, the biological age provides an on-going assessment of the members current age of muscle groups; so members can continue to compare to their actual age and see improvements in their results.

Jochen Michaelis, managing director UK at eGym states: “There’s a lot of science and solution-driven considerations that goes on behind the scenes of our app, which the member never sees.

"That’s how we like it. The eGym habit is proving to get members hooked. Our customers are now interacting better with their members and are seeing them attend more often”

Challenge eGym to a Strength Test

Join us on stand D20 at LIW 2016 and take part in our eGym 'Strength test challenge'. Can you beat the best?
Plus, experience the connection between the eGym Fitness app, Trainer app and fitness equipment.

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Fitness Trainer - Lewisham

The Gym Group
Salary: Fantastic Benefits
Location: London, England

Executive PA / Office Manager

The Gym Group
Salary: Competitive
Location: Croydon, UK

Project Officer

Disability Sports Coach
Salary: £20 - £24k pa
Location: London, UK

Assistant General Manager

The Gym Group
Salary: Competitive Salary and Benefits
Location: Wolverhampton, UK

Duty Manager

North Lincolnshire Council
Salary: £22,462 - £25,295 per year
Location: Scunthorpe, UK

Duty Manager

GLL
Salary: Up to £25,655 per annum
Location: Mile End, London, UK

Assistant Manager

GLL
Salary: Up to £34,966 per annum
Location: Wembley, London, UK

Assistant Manager

GLL
Salary: Up to £34,966 per annum
Location: Ruislip, London

General Manager

The Gym Group
Salary: Competitive Salary and Benefits
Location: Walthamstow, London, UK
recruiting with sports management

Assistant Manager

GLL
Salary: Up to £34,966 per annum
Location: Croydon, London, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Yateley, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bristol, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bristol, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Fareham, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bournemouth, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom
recruiting with sports management

Receptionist

Wiltshire Council
Salary: £20,269 - £21,088 pro rata (incl of 10% unsocial hrs plussage)
Location: Calne, UK

Assistant General Manager

The Gym Group
Salary: Competitive salary plus benefits
Location: Wolverhampton, UK

Duty Manager

Everyone Active
Salary: Competitive rate of pay
Location: Lutterworth, UK

Membership Consultant

Everyone Active
Salary: Competitive Salary
Location: Sunderland, UK

Duty Manager

Legacy Leisure
Salary: Competitive
Location: Exeter, UK

Leisure Attendant

Warwick College
Salary: Competitive
Location: Warwick, UK

Gymnastics Coaching Assistant

Wiltshire Council
Salary: £11.81 - £12.54 per hour
Location: Salisbury, UK
training with sports management

Assistant General Manager

The Gym Group
Salary: Competitive Salary and Benefits
Location: Waterloo, London, UK

Extreme Supervisors

GLL
Salary: Up to £17,977 per annum
Location: Swindon, Wiltshire, UK

Assistant General Manager

The Gym Group
Salary: Competitive Salary and Benefits
Location: Shirley, Solihull, UK

Health, Safety and Environmental Manager

Mytime Active
Salary: £30,000 - £35,000 per annum
Location: Kent, England, UK

Recreation Assistant

Legacy Leisure
Salary: Competitive
Location: Cardiff, UK

General Manager

Everyone Active
Salary: Competitive salary performance related pay
Location: Kenilworth, UK

Outdoor Activity Development Officer

The Outdoor Partnership
Salary: £28,000 - £30,000 (depending on experience)
Location: Whitehaven, UK
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs

Video Gallery

Wattbike
Introducing two new products to our commercial fleet.
Visit website
More videos

Company profile

Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every day, by advancing what’s possible in design innovation, member experience and service.
View full profile >
More company profiles

Featured Supplier

Crown Sports Lockers to launch sector first at IHS 2019
Crown Sports Locker will launch a waterproof locker that will open the door to facilities demanding a sustainable solution for wet changing areas.
View full details >
More featured suppliers

Diary dates

21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura
29 Nov 2019
The King’s Fund, London, United Kingdom
10-12 Dec 2019
tbc, Fort Lauderdale, United States
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
More diary dates