Job search
Job Search

Promotional Feature: eGym motivates gym users by tracking their success

eGym helps clubs create effective feedback loops and boost members' performance in the gym

Published in Sports Management Sep 2016 issue 126
eGym users can gain rewards
eGym users can gain rewards

Despite best intentions, it can sometimes be difficult to produce results for the majority of gym members. In fact, we barely ‘touch’ a significant proportion of them. Understanding how effective digital tools can be more proactive in providing positive feedback is a key factor that will help increase training performance and improve member retention.

FEEDBACK
In a way, it’s the fault of human behaviour. Most of us are just not very good at keeping to what we say we’re going to do. Even when we look at science, our success has been very limited. Part of the problem is that we have ingrained feedback loops that perpetuate less than ideal behaviours (that last piece of cake is very difficult to resist). At eGym, we recognise the key to keeping customers and producing better fitness results is driven by ease of use and meaningful feedback.

To be effective, feedback loops need to meet certain criteria. Firstly, a specific behaviour has to be captured (in as near to real time as possible), measured and stored. That information needs to be given to the individual in an appropriate and relevant manner and must highlight one or more possible responses and actions. And finally there is an opportunity for the individual to make a choice and act. This last action can be measured and the process continues with every action stimulating new behaviours that move the individual closer to their goals.

Tracking activity is not new and the original pedometers pre-date the noughties. But like the ‘Quantified Self’ movement, they never had mass appeal.

The NikeFuel band was really the first tracking device to engage the weekend athlete - but Nike buried it in 2013. The Achilles heal of most of these devices is still the question of accuracy and valid data.

CHANGING BEHAVIOUR
The breakthrough for the fitness sector is that it's now possible to automate data capture, digitise it, transform it and deliver it back to the gym user in a way that stimulates and reinforces the new behaviour.

eGym uses a number of automated processes invisible to the user to optimise their performance, such as automated progression and visual cues to ensure proper form. The process starts with pre-set loads based on an initial strength test. Performances against targets are immediately available via a front-facing display and recorded to the eGym cloud. It is also important to note that workout intensity is automatically set at a level to enable on-going progression for members.

GAMIFICATION
A members workout data is accessed directly via the eGym Fitness App, which is easily shared to the gym’s trainers – who can then choose to interact immediately, providing encouragement in-situ or remotely. A popular feature of the Fitness app that provides immediate visual feedback, simple challenges and rewards for your workout is the eGym activity points. It's a great gamification element that is proven to motivate members. When members regularly work out they'll climb up the activity rankings and may even pass their friends on the points leaderboard, this in itself generates a sense of internal satisfaction.

The most used elements of the eGym Fitness app is the ‘Biological Age’ feature. Based on the maximum strength calculation, the biological age provides an on-going assessment of the members current age of muscle groups; so members can continue to compare to their actual age and see improvements in their results.

Jochen Michaelis, managing director UK at eGym states: “There’s a lot of science and solution-driven considerations that goes on behind the scenes of our app, which the member never sees.

"That’s how we like it. The eGym habit is proving to get members hooked. Our customers are now interacting better with their members and are seeing them attend more often”

Challenge eGym to a Strength Test

Join us on stand D20 at LIW 2016 and take part in our eGym 'Strength test challenge'. Can you beat the best?
Plus, experience the connection between the eGym Fitness app, Trainer app and fitness equipment.

Sign up for FREE ezines
Sports jobs

Cleaning Assistant

Everyone Active
Salary: Competitive pay rates
Location: Gainsborough

Team Leader

Everyone Active
Salary: £25,550
Location: Wythenshawe

Lifeguard/Recreation Assistant

Everyone Active
Salary: £25000
Location: Wythenshawe

Civic Partnership Manager

Everyone Active
Salary: £35,000 - £40,000 + benefits
Location: Bristol, UK

Fitness Instructor

University of Brighton
Salary: £23,144 to £25,138pa
Location: Moulsecoomb, Brighton and Hove, Brighton, UK

Duty Manager

Everyone Active
Salary: Competitive
Location: Clevedon

Swim Teacher

Everyone Active
Salary: Competitive
Location: Bristol

Team Leader

Everyone Active
Salary: Competitive salary, excellent benefits
Location: Bristol

Duty/Operations Manager

Everyone Active
Salary: Competitive salary
Location: Bristol
recruiting with sports management

Swimming Teacher (Saturdays)

New Hall School
Salary: £3,768pa (for 5hrs term-time saturdays)
Location: Boreham, Chelmsford, UK

Recreation Assistant

Everyone Active
Salary: Competitive salary
Location: Romford

Sport Centre Team Leader

Harrow School
Salary: £29,500pa + pension + benefits
Location: Harrow, UK

Team Leader BSV

Everyone Active
Salary: £26,175.00
Location: Basildon

Lifeguard/Recreation Assistant

Everyone Active
Salary: £23,856
Location: Basildon

Casual Swim Teacher

Everyone Active
Salary: £18.50 per hour
Location: Basildon

Team Leader

Everyone Active
Salary: £25,925.00
Location: Brentwood
recruiting with sports management

Lifeguard/Recreation Assistant

Everyone Active
Salary: £23,856
Location: Brentwood

Duty Manager

Everyone Active
Salary: Competitive
Location: Middlesbrough

Duty Manager Golf and Athletics

Active Luton
Salary: £30,027pa + non-contrib pension + benefits
Location: Stockwood Park Golf Club, London Road, Luton, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Rickmansworth, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Watford, UK
Swimming Teacher jobs  duty manager jobs  Team Leader jobs  recreation assistant jobs  Swim Manager jobs  general manager jobs 
More jobs

Company profile

Company profile: Panatta Srl
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price that are entirely produced in Italy. We offer more than 500 products and 2,000 colour combinations to create exclusive, limited edition machines, according to the needs and tastes of each customer.
View full profile >
More company profiles

Featured Supplier

Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members.
View full details >
More featured suppliers

Property & Tenders

Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Verwood, Dorset
Company: AVISON YOUNG
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
08-08 Jun 2024
Worldwide, Various
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
More diary dates