Job search
Job Search

Promotional Feature: eGym motivates gym users by tracking their success

eGym helps clubs create effective feedback loops and boost members' performance in the gym

Published in Sports Management Sep 2016 issue 126
eGym users can gain rewards
eGym users can gain rewards

Despite best intentions, it can sometimes be difficult to produce results for the majority of gym members. In fact, we barely ‘touch’ a significant proportion of them. Understanding how effective digital tools can be more proactive in providing positive feedback is a key factor that will help increase training performance and improve member retention.

FEEDBACK
In a way, it’s the fault of human behaviour. Most of us are just not very good at keeping to what we say we’re going to do. Even when we look at science, our success has been very limited. Part of the problem is that we have ingrained feedback loops that perpetuate less than ideal behaviours (that last piece of cake is very difficult to resist). At eGym, we recognise the key to keeping customers and producing better fitness results is driven by ease of use and meaningful feedback.

To be effective, feedback loops need to meet certain criteria. Firstly, a specific behaviour has to be captured (in as near to real time as possible), measured and stored. That information needs to be given to the individual in an appropriate and relevant manner and must highlight one or more possible responses and actions. And finally there is an opportunity for the individual to make a choice and act. This last action can be measured and the process continues with every action stimulating new behaviours that move the individual closer to their goals.

Tracking activity is not new and the original pedometers pre-date the noughties. But like the ‘Quantified Self’ movement, they never had mass appeal.

The NikeFuel band was really the first tracking device to engage the weekend athlete - but Nike buried it in 2013. The Achilles heal of most of these devices is still the question of accuracy and valid data.

CHANGING BEHAVIOUR
The breakthrough for the fitness sector is that it's now possible to automate data capture, digitise it, transform it and deliver it back to the gym user in a way that stimulates and reinforces the new behaviour.

eGym uses a number of automated processes invisible to the user to optimise their performance, such as automated progression and visual cues to ensure proper form. The process starts with pre-set loads based on an initial strength test. Performances against targets are immediately available via a front-facing display and recorded to the eGym cloud. It is also important to note that workout intensity is automatically set at a level to enable on-going progression for members.

GAMIFICATION
A members workout data is accessed directly via the eGym Fitness App, which is easily shared to the gym’s trainers – who can then choose to interact immediately, providing encouragement in-situ or remotely. A popular feature of the Fitness app that provides immediate visual feedback, simple challenges and rewards for your workout is the eGym activity points. It's a great gamification element that is proven to motivate members. When members regularly work out they'll climb up the activity rankings and may even pass their friends on the points leaderboard, this in itself generates a sense of internal satisfaction.

The most used elements of the eGym Fitness app is the ‘Biological Age’ feature. Based on the maximum strength calculation, the biological age provides an on-going assessment of the members current age of muscle groups; so members can continue to compare to their actual age and see improvements in their results.

Jochen Michaelis, managing director UK at eGym states: “There’s a lot of science and solution-driven considerations that goes on behind the scenes of our app, which the member never sees.

"That’s how we like it. The eGym habit is proving to get members hooked. Our customers are now interacting better with their members and are seeing them attend more often”

Challenge eGym to a Strength Test

Join us on stand D20 at LIW 2016 and take part in our eGym 'Strength test challenge'. Can you beat the best?
Plus, experience the connection between the eGym Fitness app, Trainer app and fitness equipment.

Sign up for FREE ezines
Sports jobs
Edinburgh Leisure
featured job

Water Quality Engineer

Edinburgh Leisure
Salary: £33,513 - £37,236pa
Job location: Edinburgh, UK

Catering Assistant

Everyone Active
Salary: Competitive
Location: London

Swimming Teachers

Clayesmore School
Salary:
Location: Blandford Forum, UK

Duty/Operations Manager

Everyone Active
Salary: Competitive salary
Location: Stowmarket, UK

Swimming Teacher

Everyone Active
Salary: Competitive hourly rate
Location: Middlesbrough, UK

Active Communities Coach

Everyone Active
Salary: £10.00 - £15.00 per hour
Location: Rickmansworth, UK

Aquafit Instructor

Wiltshire Council
Salary: £13.18 0 £14.26 per hour + 10% market supplement
Location: Melksham, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Staines-upon-Thames, UK

Leisure Assistant/Lifeguard

Stevenage Leisure Limited
Salary:
Location: Flitwick, Bedford, UK

Duty Manager

Wiltshire Council
Salary: £23,023 - £24,920 pro rata
Location: Marlborough, UK
recruiting with sports management

Swimming Teachers

Wiltshire Council
Salary: £14.45 - £15.69 per hour
Location: Wiltshire, UK

Duty Manager

Leisure Focus
Salary: £22,000 - £27,000pa + pension + benefits
Location: Berkshire, UK

Duty Manager

Stevenage Leisure Limited
Salary:
Location: Arlesey Road, Stotfold, Hitchin, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Staines-upon-Thames, UK

Operations Manager

RockReef Ltd
Salary: Competitive DOE
Location: Bournemouth, UK

General Manager

énergie group
Salary: £27,000 - £30,000pa OTE £30k-£33k
Location: Bow, London, UK

Lifeguards: full-time and part-time

Wiltshire Council
Salary: £19,264 - £20,043 pro rata
Location: Melksham, UK
recruiting with sports management

Fitness Consultants: full-time and part-time

Wiltshire Council
Salary: £20,043 - £20,852 pro rata
Location: Melksham, UK

Swimming Teachers

Wiltshire Council
Salary: £13.18 0 £14.26 per hour + 10% market supplement
Location: Melksham, UK

Duty Manager

Wiltshire Council
Salary: £23,023 - £24,920 pro rata
Location: Melksham, UK

Sports Centre Manager

Dauntsey's School
Salary:
Location: Devizes, UK

Duty Manager

Everyone Active
Salary: Full time position - Competitive Salary
Location: Slough Station, Slough, UK

Operations Assistant (Lifeguard)

Everyone Active
Salary: Competitive salary
Location: Slough, UK

Team Leader

Everyone Active
Salary: Competitive salary, excellent benefits
Location: Slough, UK
training with sports management

Swimming Teacher

Everyone Active
Salary: Competitive hourly rate
Location: Slough, UK

Swimming Teacher

Everyone Active
Salary: Competitive hourly rate
Location: Hucknall, Nottingham, UK

Duty Manager (Dry)

Everyone Active
Salary: Competitive salary
Location: Wallington, UK

Lifeguards

Wiltshire Council
Salary: £19,264 - £20,043 pro rata
Location: Wiltshire, UK

Operations Manager

Highgate School
Salary: £28,000pa
Location: Highgate, London, UK

Kingston Wheels for All Co-ordinator

Wheels for All
Salary: £20,020 FTE - £8,080pa for 14 hrs per week
Location: Kingston upon Thames, UK

Sports Development Officer

New Collaborative Learning
Salary: £24,100 - £26,264 FTE
Location: Pontefract, UK
Swimming Teacher jobs  personal trainer jobs  Team Leader jobs  duty manager jobs  School Cycling Instructor jobs 
More jobs

Catalogue Gallery

Video Gallery

Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
A short time-lapse video showing our installation of the Robbins MVP timber flooring system, completed in Sept 2021 at The University of Kent Sport Centre in Canterbury
Visit website
More videos

Company profile

Company profile: ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together more than 4,000 member organisations and partners in our shared ambition to get More People, More Active, More Often.
View full profile >
More company profiles

Featured Supplier

Thousands flock to register for Elevate 2022 in London this summer
The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
View full details >
More featured suppliers

Property & Tenders

Location: Pendine Sands, Carmarthenshire
Company: Carmarthenshire County Council
Location: Runcorn
Company: Halton Borough Council
Location: City Centre Location - North of England
Company: Walker Singleton
Location: Bilborough, Nottingham
Company: Bilborough College
More properties & tenders

Diary dates

15-16 Jun 2022
ExCeL London, London, United Kingdom
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
25-28 Oct 2022
Messe Stuttgart, Germany
More diary dates