Drawing on the success in the United States, Premier Global NASM is on a mission to standardise the quality and application of strength and conditioning coaching available to athletes and players affiliated to professional sports clubs.

Currently, in the UK, strength and conditioning coaches arrive in their roles from a number of education routes. This means that, while the quality of the education is not in question, there is huge variation in the methodology and practical application.

Within a controlled environment, for example a single, professional sports club, this does not present any issues. The problems arise when players transfer between clubs. In this scenario, a player is likely to have to adapt to a completely new training regime influenced by the training route of the strength and conditioning team. This interrupts training continuity and has the potential to negatively impact performance.

In the United States, every major league baseball and NFL club employs an NASM qualified strength and conditioning coach. Designed by one of the world’s top physical therapists, Dr. Mike Clark, NASM’s Optimum Performance Training (OPT™) model has become the industry standard, creating uniformity in philosophy and delivery to ensure players can seamlessly move between clubs without interruption to training schedules.

Premier Global NASM has recently signed a partnership agreement with an English Premier League football club to deliver its Corrective Exercise Specialism (CES) and its Performance Enhancement Specialism (PES) programmes, both based on the principles of the highly successful OPT model. Over the next few years, the ambition is to create a network of clubs offering this education to their coaching, physiotherapy and rehabilitation teams, standardising the support offered to players both cross-club and cross-sport.