Job search
Job Search

Save the children

Jack Shakespeare, head of ukactive Kids, argues for a collective approach to beating childhood inactivity – a trend that has consequences just as serious as childhood obesity

Published in Health Club Management 2018 issue 6
Read on turning pages | Download PDF of this issue
ukactive wants equal opportunities for kids’ holiday-time activities / shutterstock
ukactive wants equal opportunities for kids’ holiday-time activities / shutterstock

Modern life has engineered movement out of our days, and children are being hit hardest. While childhood obesity grabs the headlines, inactivity has an equally serious impact.

It’s the fourth biggest risk factor for mortality globally, yet only half of seven-year-olds are meeting the recommended guidelines of 60 minutes of moderate-to-vigorous activity a day, making today’s kids the most inactive generation ever.

We know activity habits formed in childhood carry through to adulthood, so failure to get kids moving has a devastating impact in the longer term.

Inactive children go on to become inactive adults – at risk from a multitude of preventable diseases that put pressure on the NHS.

We need to find ways to get children moving, and it must be a national priority.

The government is taking positive steps to address this issue and in January this year the Department for Education announced a new programme of research and pilots to tackle the issue of unhealthy school holidays.

These have been found to cause disproportionate harm to poorer pupils by contributing to inactivity, malnutrition and poorer academic results.

This programme is a major step, but these efforts alone will not turn the tide. This is a multi-layered issue that needs a multi-faceted response. There’s no silver bullet to reverse decades of inactivity.

Collaboration between our sector, schools and policymakers at national and local level will be vital to address the many factors that have led to a generation of inactive children.

New consultation
To bring together the views of these stakeholders – each with their own expertise – ukactive has begun a consultation to offer everyone the chance to have their say on the best ways to engage children in activity.

We’re calling for evidence on what really works, from those who know – parents, teachers, activity providers, policymakers, business leaders and, of course, the children themselves.

We’ll aggregate the evidence to create a report that updates Generation Inactive (2015), offering solutions to shape policy and becoming the blueprint for a collective, evidence-based, approach.

Children’s inactivity is one of the most urgent public health challenges we face. Only by coming together can we establish solutions and I invite anyone with a stake in our children’s health to get involved.

Submit your views at ukactivekids.com

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Washington, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Slough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Spelthorne, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blandford Forum, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bishop's Stortford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blaby, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Plymouth, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Leicester, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bordon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Dunstable, United Kingdom

Leisure Contract Manager

Exeter City Council
Salary: £40,760-42,683
Location: Exeter, UK

Estates Management Co-ordinator

The Gym Group
Salary: Competitive salary
Location: Croydon, UK

Maintenance Manager

Parkwood Leisure
Salary: up to £31,000 per annum (dependent upon experience)
Location: Whitechapel, London, UK

Contact Centre Advisor

Circadian Leisure Trust
Salary: £6.77 - £8.21 per hour
Location: Yate, Bristol, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Cotswold, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Poole, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Chichester, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Sutton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stroud, United Kingdom
training with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stowmarket, United Kingdom

Regional Business Manager

GLL
Salary: From £42,921 per annum
Location: Belfast, UK

Leisure Project Manager

GLL
Salary: From £32,681 to £39,820 per annum
Location: Belfast, UK

GP Referral Instructor

Everyone Active
Salary: Competitive Rate of Pay
Location: Crawley, UK

Front of House Manager

Everyone Active
Salary: Competitive Salary
Location: Midhurst, UK

Graduate Trainee Manager Scheme

GLL
Salary: £20,848 to £23,327 pa + benefits*
Location: Nationwide

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £18,305 per annum
Location: Keynsham, Bristol, UK
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs

Video Gallery

Wattbike
The choice of the elite. Wattbike introduced the first true indoor bike in 2008, changing indoor cycling forever. Developed in association with world class coaches and athletes, and now chosen by the world’s premier health clubs, cycling studios, and personal trainers as well as universities, the military, and countless athletes and coaches across the world, Wattbike has truly revolutionised indoor cycling. Want to join our revolution? Power up your business with Wattbike.
Visit website
More videos

Company profile

Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and services in the wellness and fitness industry.
View full profile >
More company profiles

Featured Supplier

Gympass expands in Ireland with flagship operator Gym Plus
Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a new partnership with Gym Plus.
View full details >
More featured suppliers

Diary dates

28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
23-25 Mar 2020
Hilton, Barcelona, Spain
More diary dates