Job search
Job Search

Sporting Communities

Imagine rolling out of bed and being able to head next door for sports training at the weekend, or playing sport after work right on your own doorstep. The reality of living an integrated sporting lifestyle is about to come to fruition thanks to sporting legend Rio Ferdinand

by Liz Terry, Leisure Media | Published in Sports Management Mar Apr 2017 issue 130
Read on turning pages | Download PDF of this issue

With its amateur origins, the world of sports participation has struggled to commercialise and most sports activity is still either government funded, run by trusts or or organised by a tireless army of volunteers.

There are huge pockets of wealth in sport of course – professional teams exist in a separate universe of affluence and it’s increasingly possible to plan a rewarding and lucrative career in a wide range of sports.

Similarly, sports broadcasting, sponsorship and betting have become vast wealth generators, with their own markets and successful, mature businesses.

However, although we’ve seen the emergence of a few successful branded private sector operators who make profits from a sports participation offer, essentially, participation remains the poor relation when it comes to its place in the overall market.

Finding ways to monetise participation, while at the same time keeping it inclusive, is something which has largely eluded us to date. However, in this issue, we’re delighted to be talking to Rio Ferdinand about his new venture, The Legacy Foundation (page 30), which looks set to open up a whole new sports sector in the area of specialist residential real estate.

Ferdinand and his partners, footballers Mark Noble and Bobby Zamora are rewriting the rule book in relation to both residential development and social housing. They plan to build new-style housing developments and undertake urban regeneration projects based around sport: the idea being to mix high-quality social housing with privately-owned homes and sports facilities.

The project is attracting heavweight investors and advisers and seems likely to kick off with a £400m development in Bedfordshire which will include 1,300 homes, a sports hub and leisure centre, swimming pool, football pitches, a health centre, a new education campus, subsidised creche and large, open green spaces.

Combining sport and residential is a new model and it will be very interesting to see how much value it adds.

In the spa and wellness market, we’re seeing the addition of wellbeing services to residential real estate adding anything up to 30 per cent to property values – how much of an uplift will the addition of sport give?

Ferdinand is passionate about the social good that The Legacy Foundation will achieve and this is a vital part of the equation, but if sports participation can also find some true and fair economic value through this model, then it will be an exciting outcome for the industry.

It’s simply vital we find more ways to make positive economic impacts that involve sport participation.

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Fleet, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Nuneaton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Alton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stratford Upon Avon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Middlesbrough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: St Albans, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Washington, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: West Lindsey, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Rossmore, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blandford Forum, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blaby, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Slough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bordon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Dunstable, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Spelthorne, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bishop's Stortford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Plymouth, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Leicester, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Poole, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom
training with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Cotswold, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stowmarket, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Chichester, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stroud, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Sutton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bristol, United Kingdom
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs

Catalogue Gallery

JP Lennard: Leading supplier to Commercial Swimming Pools, Leisure Centres, Health & Fitness Clubs, Hotels, Holiday Parks, Schools and Universities, supplying thousands of products directly into these sectors.
JPL

Company profile

Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry.
View full profile >
More company profiles

Featured Supplier

The unmissable independent fitness event is back!
Pre-sale tickets are now available for the UK’s only event created exclusively for personal trainers, gym owners and fitness managers working in the independent gym and health club sector.
View full details >
More featured suppliers

Property & Tenders

Location: Greywell, Hampshire
Company: Barnsgrove Health and Wellness Club
Location:
Company: Derby City Council
More properties & tenders

Diary dates

19-24 Apr 2020
tbc, Beijing, China
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
13 Jun 2020
Worldwide, Various
17-18 Jun 2020
ExCeL London, London, United Kingdom
More diary dates