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Steve Davies

Published in Sports Management 2020 issue 1

Old Trafford looks to improve visitor experience – appoints Merlin veteran Steve Davies as ops director
Steve Davies

Emirates Old Trafford – the home ground of Lancashire County Cricket Club (LCCC) – has appointed a visitor attraction specialist as its new operations director.

The appointment of Steve Davies is part of a strategy to improve the venue's visitor experience and to make it an "all-round destination" – rather than simply a place for sport.

Davies joins from Merlin Entertainments, where he has spent more than 14 years working at visitor attractions in several senior roles – including head of operations at Alton Towers and operations director at Chessington World of Adventures.

He joins Lancashire Cricket – which owns the Emirates Old Trafford – from Madame Tussaud’s London, where he’s worked as GM since 2017.

"Emirates Old Trafford is an iconic sporting institution, with a fantastic history and rich heritage – and the plans for further development and growth are something that really excite me, particularly with the new spectator stand and the extension of the Hilton Garden Inn hotel over the next few years," Davies said.

"It will be my job to help build on what has been achieved over the last decade here and deliver the best possible experience for all our members and supporters, both on domestic and international match days.

"I am very much looking forward to becoming part of an already successful structure and playing a role in the future of both the club and the venue.”

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