Stranger Things: The Experience has launched in London, promising to immerse fans in the world of the hugely popular Netflix show.

Co-produced by Netflix and experience discovery company Fever, the multi-media experience has previously launched in New York and San Francisco in the US, and opened at the Troubadour Brent Cross Studios in North West London in August. It features immersive sets, a range of special effects, themed F&B and exclusive merchandise.

A new storyline has been designed with the show’s creators, which ‘launches guests on a perilous adventure through the darker side of Hawkins, including the infamous Hawkins Lab and the Upside Down.’

Visitors are tasked with unlocking secret powers to help save the town. This brand new storyline, developed exclusively with the show’s creators, propels guests into a parallel universe where they must ‘run the gauntlet of terrors lurking in the dark and unlock their secret powers to help save the town.’

After visitors escape from the Upside Down, they have the chance to visit 1980s-themed retail space the Mix-Tape – inspired by the Starcourt Mall from the show – where they can meet characters from the Stranger Things world, drink a cocktail at the Stranger Things themed bar and hang out together at Scoops Ahoy and the Palace Arcade.

“We know our Stranger Things fans will embrace the chance to be the heroes of the story, working alongside Eleven, Mike and the rest of the gang to fight the evil threatening to consume Hawkins,” says Greg Lombardo, head of experiences at Netflix. “Fans love losing themselves when they watch the show. Now, for the first time, they will be able to live out an episode from the series in real life.”