ENGAGING product demonstrations, topical guest speakers, networking with international industry experts and unrivalled entertainment..the Matrix International Show is back for 2016. Following the overwhelming success of last year’s show, Matrix Fitness UK will host it’s own exhibition at the Ricoh Arena in Coventry on October 13 & 14.

Keen to offer the industry something different, the show aims to deliver a diverse display of product demonstrations and training, industry networking, topical panel discussions and entertainment. Spanning a day and a half, attendees will be able to use their time effectively to develop their skills and become fully immersed in the Matrix experience.

Director of strategic marketing for EMEA & UK, Gemma Bonnett, said: “The Matrix International Show is so much more than just another show. It’s an unforgettable experience that encapsulates where the fitness industry is heading. We're bringing together experts from various fitness-related disciplines to deliver a varied programme of discussion panels and keynote sessions.

"We’re combining this with live product demonstrations of new and existing Matrix products from our highly dynamic master trainers. We've invited our partners, our ambassadors and our contacts from across the globe and are wrapping it all up in innovative entertainment like you've never seen before.

“Our focus is on providing a total fitness solution for customers while addressing the individual equipment user’s needs. We believe that by applying this approach to the show, we're offering something completely different.”

Among the guest speakers is Herman Rutgers, an international executive with extensive experience in managing international businesses including those in the fitness industry.

Herman is representing Europe Active and will present a seminar entitled 'The Current State of the International Fitness Market: Key Challenges and Opportunities'.

Seminars will take place on Thursday with a group workout session on Friday morning. Other highlights include the display of Red Bull Racing and Renault F1 cars, and the presence of Matrix Ambassadors and partners including the Matrix latest partner, Wasps Rugby.

On display will be a full range of Matrix and partner products including the S-Drive Performance Trainer, In-Trinity, Connexus, the Magnum strength range, RFID connected cardiovascular equipment and the Ziva product range.

To register for free and receive updates, visit: www.matrixinternationalshow2016.eventbrite.co.uk