In this ever-changing world, there’s one thing we know for sure; social distancing measures are here for the long-run, meaning even when clubs are open there will be capacity limits.

With 40 per cent of members favouring group exercise classes, ensuring they have access to their well-loved programme has never been more important, and operators are welcoming a new, white-label online fitness platform, offering live streaming of classes at the touch of a button.

Venueserve Fitness is an easy-to-use, low-cost web- and mobile web-based platform, already being used by more than 45 health clubs across the UK, including London’s Roehampton Club, The Marlow Club and the clubs in The Health Club Collection.

Set-up takes just a few hours and includes 70 pre-recorded training sessions, so operators can kickstart their own virtual club immediately, all branded as their own.

Venueserve Fitness’s comprehensive, built-in reporting dashboard allows operators to gather valuable membership data and insight, which can’t be obtained via Facebook Live or Zoom. The back-end reporting and payment system also means Venueserve Fitness can be used by PTs or instructors such as yoga teachers, who can use the subscribe, data capture function as their own membership system.

Strong reputation
The platform is the brainchild of Lee Booth, Founder and CEO of global tech company Venueserve. The company, which has a well-established reputation within the ticketing and sports membership sector, is taking its first steps into the fitness industry.

Booth says: “Venueserve Fitness gives operators the tools to offer a branded virtual membership, whether that’s as a free, ‘nice to have’ for existing members, upsold as an additional bolt-on virtual membership or sold separately as a subscription-based online membership package for those who aren’t ready to visit a gym yet.

“The simplicity of Venueserve Fitness means no one has to miss out, and the pre-recorded content means there’s plenty to choose from for every type of club and every type of member.”

Live-streaming is unlimited and each session is saved to the platform and categorised so it can be played again and again.

Instructors live-stream to Venueserve Fitness’s servers and, from there, the content is sent to the club’s own branded streaming site, which is skinned to match their website. Fresh pre-recorded content is also uploaded to the platform every week.