Just six months after integrating EGYM’s smart training solutions, Vivacity Premier Fitness in Peterborough has achieved record retention and membership duration alongside a significant reduction in attrition.

“EGYM’s ecosystem of training solutions has made an unprecedented impact on the club’s financial performance, accelerating our pandemic recovery and safeguarding the sustainability of our offer in a highly competitive market,” explains Ian Rowe, head of customers and sales at Vivacity, Peterborough.

“Member engagement has gone through the roof, thanks to EGYM’s easy onboarding, personalised workouts, and intuitive progress-tracking that supports and motivates every member on each step of their individual health and wellbeing journey.”

As part of its pandemic recovery strategy, Vivacity Premier Fitness has established itself as the ‘go-to’ venue for the community’s health and wellbeing needs, with a targeted emphasis on attracting and retaining the over-50s, an age group that’s traditionally been difficult to engage.

Rowe continues: “Peterborough is blessed with many gym facilities, from budget to high-end. EGYM has empowered us to create a unique and unrivalled proposition, aligned to our new health and wellbeing strategy. Vivacity is the city’s only facility to offer EGYM’s market-leading open platform.”

“Currently, we’ve integrated EGYM’s Fitness Hub, and Smart Strength and Smart Flex series, all of which link to our Pulse Fitness equipment, creating a completely connected gym floor and offering a training experience which motivates and supports members from day one.”

Tanya Hall, UK tender and partners manager at EGYM, says: “Since EGYM launched at Vivacity in December 2023, the team has onboarded more than 1,200 members, half of whom are over 50, with an incredible 85 per cent retention rate.

“In the 50+ category, data shows a strength improvement of 18.2 per cent and an average reduction in BioAge of 8.7 years, pointing to multiple health benefits and protection against conditions such as osteoporosis, diabetes and poor immunity. These users are also regular visitors, clocking up an average of 4.9 visits per month, fostering long-term active, healthy lifestyles.”

More: www.egym.com or [email protected]