Low cost fitness operator, Pure Gym, opened its 50th site last Friday (19th September), in Sunderland.

In keeping with its policy of making fitness affordable and convenient, this site is located at a Tesco Extra. PureGym’s property director, Angela Crawshaw, says; “The footfall that a Tesco supermarket receives is obviously a huge bonus for us, but as a busy gym operation, we are able to reciprocate that to a certain extent with hungry gym goers.

“Having a gym and a supermarket under one roof also makes it easier for customers to fit exercise in to their normal routine, and we hope that the collaboration will serve as yet further motivation for individuals to combine a healthy diet with regular exercise.”

Having opened 50 gyms in just under four years there are plans to have100 gyms by the end of 2014.

Monthly memberships start at £10.99, with no fixed contract and members have access 24 hours a day and seven days a week.