Daring visitors are being encouraged to take a ride on Europe's highest swing – the 100m (328ft) A'DAM Tower which has been built in Amsterdam.

Dubbed ‘OverTheEdge’, the hydraulic-powered creation by Dutch design agency NorthernLight swings out from the A’DAM’s observation deck, offering an unrivalled experience combined with panoramic views of Amsterdam.

Over The Edge - Europe's highest swing from A'DAM Lookout on Vimeo.

As part of the wider observation deck, NorthernLight has installed a series of visitor experiences, including an AV exhibition about Amsterdam, a mapped projection city model, a series of virtual reality touch screens and an elevator ride incorporated as its own experience.

The tower also features several restaurants, a club and a hotel, as well as the offices of companies within the music industry. Since opening in May, A’DAM has attracted more than 100,000 visitors to its observation deck.