Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding range of services.

Founded in 2010, the agency has added a number of new strands to its offer and now works across eight divisions – advertising, consultancy, content, design, events, models, PR and web.

One of its most high-profile recent projects was assisting Everyone Active in adding boutique fitness offers to its big box model, by helping to secure deals with HIIT brands F45 and Speedflex, as well as budget yoga chain MoreYoga.

In late 2019, the company launched a dedicated fitness modelling agency, Action Models, designed to support the content arm of the business. It was also the year in which Action created the brand and studio design for FORTIS powered by Speedflex – another Everyone Active initiative.

“The best agencies are indispensable to their clients, and to us that means working across multiple disciplines, drawing on a full range of skill sets to deliver unrivalled results in a sector we understand inside and out," said director and co-founder Cheryl Hersey.

"Our goal with Action Group is to better reflect what we already do, which is to offer the widest range of communications and content services in the fitness industry, from marketing to modelling and beyond.”

Find out more at action-group.co.uk.