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Top operators gather from across Europe for EHFF

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Global summit will bring together industry leaders in health, fitness and wellness

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Jen Holland takes over leadership of one of the UK's largest trusts, Edinburgh Leisure

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Women’s health and sporting performance will be focus of new Centre of Excellence

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Everyone Active takes over iconic London Aquatics Centre, plans to invest £1 million

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Tennis legend Andre Agassi joins Life Time as company announces record revenues

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Yale study shows HIIT can reverse nerve damage caused by Parkinson’s

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Budweiser sponsorship deal for FA Cup

By Pete Hayman 17 Jun 2011

Budweiser will be the FA Cup's lead partner for the next three years

US-based lager brand Budweiser has been confirmed as the new lead partner for England's flagship football competition - the FA Cup - by the Football Association (FA).

The three-year agreement will see the competition called The FA Cup with Budweiser and is planning to involve supporters through a programme of activity in the UK and worldwide. It is the latest football-related deal for Budweiser - owned by parent group Anheuser-Busch InBev, which has served official beer of the FIFA World Cup for the last 25 years.

FA general secretary Alex Horne said: "Given the global reach of this sponsorship, we will see The FA Cup promoted around the world like never before which is great for the fans and the players."

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