Disney is set to share the secrets behind the magical experience that its visitors so often report with wide-eyed expressions.

The four-day customer service conference, which has been organised by the Disney Institute, promises delegates access to the company’s senior management team, field trips and lessons on Disney’s approach to customer experience and how businesses can profit from providing the same.

The Disney Institute CX Summit is expected to become an annual event for business leaders who want to improve the service they offer, not only when it comes to employee/customer interactions on-site, but in the lead up to and long after those moments.

"This is a great chance for participants to learn from senior Disney executives how we create and deliver a customer experience that consistently exceeds expectations," said Jeff James, vice president and general manager of the Disney Institute. "The summit will be unlike any other, actively engaging attendees in our parks and resorts operation."

The professional training will include insights into Disney best practices in leadership, service and employee engagement and interactive experiences inside the theme parks where attendees can see Disney customer service strategies firsthand.

Speakers at the business training summit include the president of Walt Disney World Resort, George Kalogridis, and Disney Cruise Line president Karl Holz.

The first Disney Institute CX Summit will be held from 22-25 August at the Grand Floridian Resort & Spa at Walt Disney World in Orlando, Florida.