Mindbody is focusing its product development efforts on new technologies, as it looks to "reimagine" its software platform.

The cloud-based wellness platform said it is making strategic investments in its core technology, in addition to advancing its product development in what it described as an "increasingly challenging business environment brought on by the coronavirus".

Regina Wallace-Jones, senior VP of insight and innovation, said: "Our artificial intelligence and machine learning units are accelerating the build out of sophisticated recommendation engines that will extend Mindbody's reach across the consumer marketplace.

"It will ensure that the right inventory, accessed through the Mindbody app or Mindbody.io, gets recommended to the right consumer at the right time.

"The AI/ML teams will also deliver a lead management engine that supports wellness businesses in their challenge of identifying new clients for the purpose of unlocking growth."

The company is currently developing add-on products, which include Insights, a real-time analytics and staff engagement platform for salon and beauty businesses that utilises data to reveal operational efficiencies.

The development of Insights came through the acquisition of ZeeZor earlier this year.

Current product Bowtie, which serves salon and spa customers, will be retooled so that fitness customers can also take advantage of its automated, AI-driven virtual receptionist solution that creates new revenue opportunities.