Audio visual specialist PSP has joined forces with multimedia company Writemedia to launch Animotion, a fully interactive animated character system.

Aimed at live events, visitor attractions and theme parks, Animotion uses a motion capture system based on an actor wearing fibre optic sensing devices.

The devices capture the actor's every movement. The movements - including detailed facial expressions - can then be projected in either 2D or 3D format to create an interactive, walking, talking character controlled by the actor.

The system made its debut at an event at the BFI IMAX cinema on London's South Bank, with Apple co-founder Steve Wozniak, who was interviewed by a "virtual humanoid".