Architecture firm Dan Pearlman have unveiled plans for a 10-storey articulated sculpture and museum known as ‘The Giant’, which is set for a worldwide rollout from 2017.

Touted as “the visitor attraction for the 21st Century”, the sculpture will take the form of a mythical giant, with moving limbs and eyes.

Each will be custom-designed for its location, with the first scheduled to open in Berlin, Germany in 2017 and a further 20 planned for major cities around the world.

According to Dan Pearlman, visitors will be able to stand on the shoulders of the giant by ascending to the top of the sculpture where a platform will offer views of the local surroundings.

The giant will be embedded with more than 10,000 LEDs, making it a blank canvas for the projection of art or famous people from history. Visitors will also be scanned to have their likeness appear on the giant sculpture.

A 10,000sq ft museum beneath The Giant will give visitors the opportunity to explore The Giant Experience, where interactive exhibits will document giants from ancient mythology, while also celebrating whichever city and country the attraction stands in.

The attractions will also include the ‘Fee Fi Foo Fum Snack Shack’ and the ironically-named ‘Goliath’s, The World’s Smallest Department Store’, which will sell products designed by local inventors and artists.

“We're working with major city governments and expect to establish 20 Giants over the next decade,” said Paddy Dunning, CEO of The Giant Company.

”While each Giant will offer an original experience, there will be an interconnection between our family of Giants and with the aid of new technologies they will be able to communicate with each other to create real-time global events," he said.

As part of the worldwide rollout, an organisation called The Giant’s Foundation will be established to fund the philanthropic, educational and humanitarian goals of the project, which include the creation of programmes and engagements for children, and scholarships for a variety of educational institutions.